Explore new sources for audiences

Promote your network of physical stores through your online marketing campaigns or vice versa. This enables the online purchase of products unavailable in stores.

Capitalise on your physical stores

If you have a network of physical stores, make them an asset and stand out from your online pure-player competitors. Increase the complementarity between ecommerce websites and physical stores

Publish data that is always up to date

Present the availability and prices of products in stores situated in proximity to online shoppers: online and offline channels are now interconnected via your product feeds.

Cross-channel communication adapted to everyone’s needs

Whether you are a distributor or a brand, raising your local profile ensures that your customers can always find you.

Improve your customers’ purchasing journeys

Marketing channels adapted to a Web-to-Store strategy give you greater flexibility in dealing with your customers’ unwillingness to pay shipping costs, their last-minute purchases or the unavailability of products online.

Why develop a Web-to-Store strategy?

Digitize your product catalog

Open your company up to new customers online or via mobile, communicate to consumers like you’re local, and position your company on the right side of the shift to sustainability.
Boost your web-to-store strategy by distributing a digital catalog: showcase products and promotional offers available in-store to consumers nearby, based on their geolocation!

Lengow facilitates the implementation and distribution of your online catalog with specialized solutions such as Bonial, Tiendeo, Publitas and many more (see video at the left).
Prepare your product feed on our platform, listing all your products, their attributes, and stock levels in each of your stores. This information is transmitted to our partner solutions for an optimized, personalized, and up-to-date distribution.

Enhance your Web-to-Store tools

Do you use solutions such as Socloz, Leadformance or Clic2Buy? Via our partner applications included on the platform, we supply product information to these Web-to-Store solutions.

Examples of our services include enhancing data on the availability, prices or attributes of your products to ensure that your inventories and other details are as accurate as possible.

Create your feeds for Local Inventory Ads

Google Local Inventory Ads, Facebook Dynamic Ads for Retail ou Criteo Local Inventory Ads: these allow you to publish your entire product catalogue in the Google search results via Shopping ads or Facebook or Criteo. Include products that are only sold in physical stores. In this way, you can display the availability and selling prices of products sold in stores situated close to local online shoppers.

On the Lengow platform, you prepare your local products feed listing all the items that you sell in your stores and their descriptive attributes.

By connecting your API to your ERP system, Lengow retrieves your in-store inventory data and uses it to create the local product inventory feed. This feed specifies the stores in which your different products are available.

Get started in Web-to-Store marketing with Google LIA

This multi-channel product-advertising format allows you to promote the products you sell in your physical stores on Google.

This guide will tell you how to use Local Inventory Ads – the solution for targeting your mobile customers’ hyper-local searches.
Follow our advice on how to create your different product feeds.

Download our guide