From inspiration to decision

Notoriety, growth, international development, web-to-store, multi-channel… the world of tomorrow poses many challenges. Thanks to Lengow’s expertise, our platform is your best ally to make your figures speak for themselves and grow your online business.

Make decisions validated by our predictive models!

INSIGHTS was built to enable you to sell the right products on the right marketing channels at the best price while optimising human and financial investments.

Mickael Froger - Credit Caroline Morin (4)

“INSIGHTS is the concrete expression of what we have built over the last few years. This project is what we are fighting for every day. Automated e-commerce, allowing you to develop your business with complete peace of mind.“

Mickael Froger - Lengow CEO

Trust your data to optimise your sales

Let’s be ambitious together and go further than product feed management.

Adopt our platform, an intuitive tool that centralises several sources of data essential to the intelligent management and automation of your e-commerce business:

  • Complete your catalogues with Additional Sources of Information
  • Centralise your traffic data from your Google Analytics account
  • Enrich and optimise your product data to receive tailor-made recommendations to develop your activity

Automation and intelligence at your service

Business Recommendations


Product Segments for better targeting and bidding

  • Automatically group products in your catalogue according to criteria such as performance, profitability, seasonality, etc.
  • Activate the publication of this selection on the recommended marketing channels in just a few clicks and be sure to reach the right audience

Automated monitoring of your activity on marketplaces


  • Diffusion reports are sent after each catalogue has been uploaded, indicating errors and therefore unpublished products
  • Act directly on errors thanks to our automatic suggestions for corrections (categorisation, adding rules, creating segments, etc.)


Are these features free?

For the time being, these functionalities are accessible to all free of charge from our platform. This is a Beta version, the pricing model may be subject to change.

Who is INSIGHTS for?

INSIGHTS includes multiple features, most of which are available to all our merchants and brands. However, some features such as Business Recommendations depend on your catalogue’s EANs. For diffusion reports, they will be more or less extensive depending on the marketplaces on which you sell your products.

What kind of additional data can I import into my account?

You can import statistical data from Google Analytics tracking, as well as additional information on your stocks, promotional offers, margin per product, competitor prices, etc.

How do I start automating my business?

We provide various examples of automations to easily handle your product data and order information.

4 600 brands and retailers worldwide are
already using Lengow