Get maximum visibility on Decathlon marketplace

The Decathlon marketplace

Decathlon was founded over 40 years ago and has grown into a global leader in sports retail, with more than 1,700 stores worldwide and a rapidly expanding digital presence.

Now evolving into a powerful marketplace, Decathlon connects millions of customers with quality products through a platform built on innovation, a passion for sport, and the mission to democratise access to it.

🌍 Markets available in Europe: Belgium, France, Germany, Hungary, Italy, the Netherlands, Poland, Portugal, Romania, Spain, Switzerland, and the United Kingdom.
🌏 Markets available in APAC: Australia, Hong Kong, Malaysia, Singapore, Taiwan, and Thailand.

Why sell on Decathlon?

Connect with a global sports community: gain access to a trusted ecosystem with high-intent shoppers who value quality, performance, and reliability.
Align with a purpose-driven marketplace: join a retailer that champions sustainable growth, innovation, and the circular economy, with dedicated tools for second-hand product listings.
Grow with a fast-scaling ecosystem: marketplace sales rose by 58% (YTD 2024 vs. 2023), powered by high consumer demand and Decathlon’s continued investment in e-commerce.

450M+

visitors annually

81€

average basket value in Europe

of European GMV from circular listings

Ready to sell on Decathlon?

To join Decathlon Marketplace, sellers must meet high operational standards, including reactive customer service, excellent order fulfilment, and a commitment to a premium customer experience.

Decathlon is particularly well-suited for sellers in the sports, outdoor, wellness, and fitness verticals.

Does this sound like you? Follow our step-by-step guide to get started!

Check out our guide

Accelerate your sales on Decathlon with Lengow

Fast time-to-market

Thanks to our ready-to-use connector, smart category recognition, and attribute mapping, your products can be live on the marketplace in just a few clicks.

Centralised order management

Manage all marketplace orders in sync with your webshop or other fulfilment solutions through our robust API to streamline order processing and improve fulfilment efficiency.

Catalogue optimisation

Dynamically segment your products and easily edit listings – optimize titles, pricing, and more to ensure the best fit for the marketplace and drive sales.