Sell on Fnac Marketplace

The Fnac marketplace

When thinking about major online sales platforms in France, the Fnac marketplace immediately comes to mind. Since 2009, it has carved out a solid position alongside Amazon and Cdiscount. This success is largely thanks to the strength of the Fnac brand: the Fnac-Darty group attracts around 30 million visitors each month, with a loyal customer base of over 36 million. That’s no small feat: nearly one in two French people is a customer.

Initially focused on cultural products, the marketplace has expanded significantly. Today, you can find more than 40 million listings across around fifty categories: tech, culture, as well as sport, home décor, garden, and more. In short, a vast selection. The main advantage for professional sellers joining the platform is the exceptional visibility, as their products are displayed alongside those sold by Fnac.

Available countries: France, Belgium, Spain, Portugal

Why sell on the Fnac marketplace?

Take advantage of a massive and engaged audience: capitalise on the 30 million unique monthly visitors of the Fnac Darty group, its 36 million active customers, and the strong recognition of a leading brand in France.
Benefit from exceptional visibility: your products are displayed without distinction alongside those of Fnac, directly on the product pages, turning the marketplace into a true shop window for your business.
Access a vast product catalogue: offer your items among more than 40 million listings across around fifty categories.
Sell in a trusted and service-oriented environment: benefit from fraud protection, flexible logistics solutions (shipping yourself or via Fnac), and the possibility of selling refurbished products.

3rd

French marketplace

40M+

references

30M+

average monthly unique visitors

Accelerate your sales on Cdiscount with Lengow

Centralised order management

The dashboard brings together all orders placed on Fnac, giving managers an easy overview and simplifying processing.

Automation of your e-commerce strategy

NetMarkets finds the best titles for your products on Fnac by using the most effective keywords.

Define the best pricing with NetRivals

NetRivals optimises your prices in real time based on market trends and competitors, helping you strengthen your competitive edge.

Effortless performance analysis

Track your performance at a glance with Lengow’s solutions. We offer support to help you with setup, customisation, and the platform.

Conditions and requirements for selling on the Fnac marketplace

To be able to sell on the Fnac marketplace and benefit from the visibility it offers, several conditions must be met.

Be registered as a declared business. To do so, professional sellers must be listed in the Trade and Companies Register (RCS).
Provide the mandatory documents during registration: a valid identity document, bank account details (business IBAN), a company K-BIS extract clearly showing the SIRET number, address, etc.
Accept the platform’s regulations, including aspects related to VAT. Since January 2020, marketplaces are legally required to share seller information and transaction amounts with the tax authorities.
Set up after-sales service in French to provide quality customer service to Fnac buyers.
Implement a functional B2C circuit, covering the entire process from publishing offers to selling to consumers, including product shipment and delivery.
Comply with the Fnac quality charter: aim for good ratings, keep customer complaint and return rates below 5%.
Sell only authorised products, meaning items you own, excluding restricted or dangerous goods (weapons, alcohol, animals, etc.). Pay close attention to sales rights management, current regulations, and applicable rules based on product type. See the list of authorised products.
Be able to manage shipping, stock, delivery times, and product packaging.
Pay the monthly subscription to join the platform and be registered as an approved seller.

Check our guide

Here are the steps to follow to start selling on the Fnac marketplace with Lengow:

Contact our sales team for a personalised quote

To list your products on the Cdiscount marketplace and gain greater visibility among qualified prospects, make full use of Lengow’s tools. We support you from start to finish and highlight the various advantages of our feed management solution for your online business.

Registration process on the Fnac marketplace

Registration takes place in three main steps:

1/ Create a seller account

Go to the Fnac website, on the professional sellers’ page. Fill in the form with the name, address, and identity of the business owner.

2/ Upload administrative documents

These documents serve to confirm the legitimacy of your company: registration in your country’s commercial register or declaration to the relevant authorities, a KBIS extract dated within the last 3 months, proof of identity, business bank account details, etc.

3/ Data verification before account approval

Now, a bit of patience! The information provided is verified by Fnac. This step is necessary to protect the platform from potential fraudsters or businesses that are not legally compliant. Once verification is complete, the profile is approved and the seller can begin using the account.

Get started on the Fnac marketplace with Lengow

Got a valid account? Great! Now it’s time to get started.

Step 1: Create your product catalogue

Once registered, you’ll need to add a product catalogue for the items you wish to sell. There are several options available depending on your preferences. You can import a catalogue using an Excel file, connect via the platform’s API to integrate your product database, or use Lengow’s integration tool.

Step 2: Optimise your product listings

As everyone knows, product listings are the shop window of any online store. It’s important to pay close attention to the details and provide as much useful information as possible for potential buyers. Make sure each listing includes high-quality images or videos, detailed descriptions, and whenever possible, showcase customer reviews to boost your reputation and drive engagement.

Step 3: Connect the channel in Lengow

Follow the setup steps to add the Fnac channel to your Lengow account while managing your product feeds through Cdiscount’s new environment: Octopia. The tool will then synchronise your catalogue, update product information, assist with order management, and suggest optimisations.