All you need to know about Google Shopping

  • A key player with a market share of more than 90%
  • To get started, open your Merchant Center account to send your feed and set up AdWords to manage your campaigns
  • For brands, Google Manufacturer Center is at your disposal, giving you more detailed information about your products
  • There are different feeds available depending on your business objectives: Google Shopping, Google Merchant Promotion, Local Inventory Ads
  • Provide high quality data: Your feed should contain the basic attributes that are mandatory and common for all types of products. Other attributes are optional but help to better position your products in the search results.
  • Budget, targeting, performance: Have an overview of your campaigns and optimise based on your goals and objectives.

Send high-quality data

Create an organised and structured product feed by matching fields and categories

Web-to-Store with Google LIA

Prepare your in-store product feeds to boost your sales offline

Organise your campaigns

Select the products you want to highlight with custom labels

Google Manufacturer Center

Set up your Manufacturer Center feed to improve your brand visibility

Sell on Google Shopping with Lengow


Get your Google Shopping Audit

Expert advice: Google Shopping whitepaper

Do you want to start on Google Shopping and sell beyond your ecommerce site? Are you already selling on Google Shopping and want to improve your performance?

With this guide, Lengow offers you the key elements to create or improve your campaigns on Google Shopping and successfully integrate this channel into your digital strategy!


Download whitepaper

Google Shopping feed template

We provide you with an example of an optimized Google Shopping catalog, view the .csv structure and get inspired to improve your Google campaigns.

Fields are not automatically completed, they have to be filled according to the characteristics of your product catalogue and your categories. Manipulate your feed so it fits all the requirements necessary to succeed in Google Shopping.


Download feed template

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