About idealo

  • idealo is the fourth largest e-commerce website in Germany and has over 18 million visitors per month
  • idealo is represented in six European countries and is Europe’s number one price comparison website
  • The shopping website has a wide range of categories: Electrical Goods, Sports & Outdoor, Baby & Child, Home & Garden, Food & Drink, Gaming & Playing, Drugstore & Health, Fashion & Accessories, etc.
  • Neutrality: Offers on idealo are listed strictly according to price, i.e. the offer with the lowest price appears first on the list of products
  • Using the Direktkauf function, online shoppers can also order products directly via idealo.
  • Specific requirements for idealo Direktkauf: VAT identification number from an EU country, product condition is new, VAT displayed, no small businesses and no sale of weapons, fur, drugs or e-cigarettes.


An optimized connection with idealo

Once idealo has verified your merchant profile, the onboarding begins. Lengow knows idealo’s team and features very well, meaning the platforms work smoothly together and the onboarding process is easy. Both price comparison and direct purchase can be connected on Lengow.


Direktkauf: Track orders and stocks

Orders from idealo Direktkauf (direct purchase) appear directly on the Lengow platform, from where they can then be easily processed. Stocks can also be updated directly via Lengow.

Use qualitative product data

Optimize your product catalog in the Lengow platform by matching fields and categories directly with the different attributes requested by idealo. This way you are sure to always have up-to-date and qualitative product data.

Rules and exclusions for better performance

Automatic rules make all the difference on marketplaces. For example, avoid stock shortages (and disappointed customers). Create a rule for products with low inventory to remove them from the listings.

Sell on idealo with Lengow

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Improve your performance and increase sales on idealo and idealo Direktkauf!

Through this guide, discover the idealo platform and its new operating mode idealo Direktkauf. You will find explanations on this new offer, the different tools the platfom offers you and the benefits on your activity. Finally you will get all the tips to integrate idealo successfully and boost your sales on this channel with Lengow!

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Sell on idealo

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