Kaufland

The Kaufland marketplace

Kaufland is a well-established retail brand in Europe, combining the strength of 1,500+ physical stores with a rapidly growing online marketplace. From home & living and fashion to electronics, sports, and DIY, it covers a wide range of product categories tailored to modern consumer needs.

Countries available: Germany 🇩🇪, France 🇫🇷, Italy 🇮🇹, Poland 🇵🇱, Austria 🇦🇹, Slovakia 🇸🇰, and the Czech Republic 🇨🇿.

Why sell on the Kaufland marketplace?

Register once, sell in seven markets: access all supported countries with a single sign-up fee and manage both global and local requirements in one centralised process.
Scale efficiently with smart tools: use automated product data translation and local payment options to streamline your expansion and simplify operations.
Rely on dedicated support for you and your customers: get hands-on assistance as a seller, plus first-level support provided directly to your Kaufland customers.

32M

visitors monthly

6,4K

Product categories

Benefit form Kaufland external marketing: SEO, SEA, Google Shopping, price comparison portals, etc.

Ready to sell on Kaufland?

Kaufland is open to professional sellers who offer reliable customer service in each country’s native language.

They focus on product variety, operational efficiency, and trusted customer experience, making it a great fit for sellers looking to scale across Europe with a well-known brand.

Does this sound like you? Follow our step-by-step guide to get started!

Check out our guide

Accelerate your sales on Kaufland with Lengow

Fast time-to-market

Thanks to our ready-to-use connector, smart category recognition, and attribute mapping, your products can be live on the marketplace in just a few clicks.

Centralised order management

Manage all marketplace orders in sync with your webshop or other fulfilment solutions through our robust API to streamline order processing and improve fulfilment efficiency.

Catalogue optimisation

Dynamically segment your products and easily edit listings – optimize titles, pricing, and more to ensure the best fit for the marketplace and drive sales.