All you need to know about Pinterest

  • Pinterest is a visual discovery engine where people go to get inspired when they are actively looking for what to do or buy next.
  • Going from inspiration to action has never been easier with Pinterest’s Shop the Look and Shopping Ads (Open Beta) that drive directly to purchase products on a retailer’s site.
  • As the home of shopping inspiration, you can reach customers by using Shopping Ads and Pinterest Catalogs, a tool that automatically uploads products and provides up-to-date pricing and in-stock information
  • Catalogues allows you to easily upload your product feed, organize products, and allow Pinners to discover and shop your content.
    • Upload your product catalogue to mass generate Product Pins on Pinterest.
    • Organize your Product Pins into product groups for ease of management.
    • Promote your product groups through Shopping Ads (Open Beta) to gain incremental distribution and performance, optimizing to clicks or conversions.
  • Make sure to place the Pinterest tag on your website to get conversion insights and build audiences to target users based on actions they’ve taken on your site.

Publish high-quality ads

Create a well organised and structured product feed using our features ‘Field Matching’ and ‘Category Mapping’

Keep an eye on your inventory

Update your inventory so that any products that are out of stock are not published

Select your bestsellers

Segment your product catalogue and select which products in your inventory you’d like to advertise on Pinterest

Expert advice: Pinterest detailed Guide

Through this guide, discover Pinterest, its influence, the key figures, its functionning and specificities. Get to know all the promotion tools and Pinterest Shopping to present your products with more details and redirect consumers on your site to complete the purchase.


Download the guide

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