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The Worten marketplace

Worten is the leading retailer in Portugal for categories such as technology, electronics, entertainment, and household appliances. With a strong brick-and-mortar presence of over 200 physical stores and a fast-growing e-commerce platform, Worten has established itself as a trusted name in both online and offline retail.

Launched as a marketplace in 2018, Worten now operates across both Portugal and Spain via Worten.pt and Worten.es, offering sellers exposure to a broad audience in Iberia.

Available countries: Portugal 🇵🇹 and Spain 🇪🇸

Why sell on Worten?

  • Join a trusted brand: leverage the reputation of a retailer recognised as Portugal’s “Most Trusted Brand” for 12 consecutive years, ensuring strong customer confidence and credibility for your products.
  • Start with no risk: enjoy zero setup fees and benefit from a 6-month free period before any monthly subscription applies. With no long-term commitment, you have full flexibility to test and scale your business.
  • Deliver with confidence: take advantage of Worten’s fulfilment services, last-mile delivery, and click & collect options across its extensive store network.

15M

visitors monthly

20M

Products listed in 30+ categories

Marketing actions

take part in deal of the day, newsletter, Google campaigns, and more.

Ready to sell on Worten?

Worten is open to professional sellers, with product content required in each country’s native language (English is also accepted).

They focus primarily on electronics, tech, and home appliances, but are open to other categories as well, making it a great fit for sellers looking to scale across Southern Europe with a well-known brand.

Does this sound like you? Follow our step-by-step guide to get started!

Check out our guide

Accelerate your sales on Worten with Lengow

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Fast time-to-market

Thanks to our ready-to-use connector, smart category recognition, and attribute mapping, your products can be live on the marketplace in just a few clicks.

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Centralised order management

Manage all marketplace orders in sync with your webshop or other fulfilment solutions through our robust API to streamline order processing and improve fulfilment efficiency.

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Catalogue optimisation

Dynamically segment your products and easily edit listings – optimize titles, pricing, and more to ensure the best fit for the marketplace and drive sales.

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Performance tracking dashboard

Track your sales data by product, category, channel, or geography to measure your success and optimize performance.

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