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Industry expert and entrepreneur Ivan Ramirez will take over innovation and platform development at Lengow with immediate effect.
Paris, July 19th, 2022 – Lengow, the leading European e-commerce automation platform, announces the appointment of Ivan Ramirez, as its new Chief Product Officer, to accelerate the evolution of the Lengow platform and build the next generation of Digital Shelf Analytics.
Following Lengow’s recent acquisition of Netrivals, a company founded by Ramirez 7 years ago, his nomination represents an important step in Lengow’s business plans. With 20+ years of experience building industry-defining software categories specific to market monitoring and pricing intelligence, Ramirez’ expertise will play a key role in strategically driving Lengow’s product roadmap forward.
This nomination follows in a wider strategic context and a major development in the history of the company. By early 2021, Marlin Equity Partners, a global investment firm with $8.1 billion of capital commitments under management, had already secured a majority stake in Lengow. After opening offices in Germany (Munich) in 2016 and the UK (London) in 2021, Lengow strengthened its international footprint this year in Spain with the Netrivals office in Barcelona.
“Ivan is a highly skilled leader with extensive expertise in strategic product management, innovation, and working directly with clients to gain insights, address problems, and provide value,” said Mickael Froger, CEO and co-founder of Lengow. “Ivan will be integral to our leadership team as we continue to build out our vision. Product leadership and breakthrough innovation are the foundations of Lengow’s strategy and success. We are at a critical point in the transformation of our company, increasing our European footprint and bringing more analytics to our platform. We now have the opportunity to accelerate the expansion of our offering.”
“I am thrilled to take the role of CPO at such a transformative time in the company’s history, and I look forward to working with the team on accelerating the company’s growth,” said Ivan Ramirez, new CPO at Lengow. “The challenge is immense, but we hold all the cards to make Lengow the leading modern and actionable Digital Shelf Analytics platform in the market.”
Growth of online sales
Saving time and simplifying the process
Internationalisation with a simplified strategy
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