Press Release — 19/07/2022

Lengow appoints Ivan Ramirez as Chief Product Officer

Industry expert and entrepreneur Ivan Ramirez will take over innovation and platform development at Lengow with immediate effect.

Ivan Ramirez_CEO netrivals (1)

Paris, July 19th, 2022 – Lengow, the leading European e-commerce automation platform, announces the appointment of Ivan Ramirez, as its new Chief Product Officer, to accelerate the evolution of the Lengow platform and build the next generation of Digital Shelf Analytics.

Following Lengow’s recent acquisition of Netrivals, a company founded by Ramirez 7 years ago, his nomination represents an important step in Lengow’s business plans. With 20+ years of experience building industry-defining software categories specific to market monitoring and pricing intelligence, Ramirez’ expertise will play a key role in strategically driving Lengow’s product roadmap forward.

This nomination follows in a wider strategic context and a major development in the history of the company. By early 2021, Marlin Equity Partners, a global investment firm with $8.1 billion of capital commitments under management, had already secured a majority stake in Lengow. After opening offices in Germany (Munich) in 2016 and the UK (London) in 2021, Lengow strengthened its international footprint this year in Spain with the Netrivals office in Barcelona.

Ivan is a highly skilled leader with extensive expertise in strategic product management, innovation, and working directly with clients to gain insights, address problems, and provide value,” said Mickael Froger, CEO and co-founder of Lengow. “Ivan will be integral to our leadership team as we continue to build out our vision. Product leadership and breakthrough innovation are the foundations of Lengow’s strategy and success. We are at a critical point in the transformation of our company, increasing our European footprint and bringing more analytics to our platform. We now have the opportunity to accelerate the expansion of our offering.”

“I am thrilled to take the role of CPO at such a transformative time in the company’s history, and I look forward to working with the team on accelerating the company’s growth,” said Ivan Ramirez, new CPO at Lengow. “The challenge is immense, but we hold all the cards to make Lengow the leading modern and actionable Digital Shelf Analytics platform in the market.”

About Lengow

Lengow is the e-commerce automation platform helping brands and distributors improve their performance, automate their business processes, and grow internationally. The platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms, display/retargeting platforms and social media. Since 2009, Lengow has integrated more than 200 marketplaces and 1,400 channels into its solution to provide a powerful platform to its 4,900 retailers in 64 countries.

About Ivan Ramirez

Ivan Ramirez co-founded the price and market intelligence software Netrivals in 2015. Prior to co-founding Netrivals, Ivan founded multiple internet-focused B2C and B2B start-ups over the last 15 years. He holds a Master’s Degree in Entrepreneurship and Innovation.