No-code tools are extremely popular. They promise to help develop an e-commerce website or mobile sales application in just a few clicks, without needing to be proficient in programming or coding. However, these tools have another advantage for online retailers: they help improve sales.

 

The advantages to no-code tools are not limited to easy creation and accessibility for non-technical profiles. They are also incredible levers for growth, enabling e-retailers to improve their sales. There are five reasons for this.

 

  1. You are creating an independent online store. Instead of focusing your efforts on marketplaces, you would be creating your own online store to sell your products in, thus controlling the entire sales cycle.
  2. Your online store will have all essential functionalities. Co-code tools dedicated to online retail provide all key modules: payment tool, contact form, basket, social media access buttons, interactive map with the location of main distributors, customer feedback, etc.
  3. You have tools at your disposal to manage (and develop) your online store. In addition to simply creating your online store, you will be provided with efficient tools for managing your business: reporting tools (to assess performance levels for your products), marketing levers, mobile access, social selling and content creation (product sheets) possibilities with an SEO approach, etc.
  4. You can automate certain processes. This includes a simplified checkout system, automatic VAT calculation for each product type, preselected delivery modes to make the purchase phase go quicker, etc. All you need to do is send the (right) products to your customers!
  5. You can integrate certain applications to sell more efficiently. Namely a product flow management system such as Lengow, to apply real-time changes regarding product availability or prices.

 

To benefit from these advantages, you will need to choose a no-code tool dedicated to e-commerce, and therefore offering special modules designed to make online retailers’ lives easier, and to optimise their sales.

4 600 brands and retailers worldwide are
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