Marketing campaign management tool
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Manage and optimise ads at scale across 1400 channels

Create campaigns on the relevant channels according to your growth objectives, audience and industry.
Lengow is an official Google Partner and also partners with the leading social brands (Meta, Snapchat, TikTok and Pinterest) ensuring up-to-date feeds, as well as access to some premium support.

Explore all channels

  • Campagnes marketing

Create high-impact ad campaigns

  • Effortlessly create, manage and optimise ad campaigns across all channels directly from the Lengow platform.
  • Keep campaigns automatically up-to-date with correct information and imagery based on your product feed.
  • Easily manage your Google Ads

Optimise your PPC performance

  • A/B test ads to easily compare conversion rates based on titles, images and descriptions.
  • Automate campaign optimisations based on ad performance using the Google Analytics connector.
  • Integrate business data (profit, margin, ROI) into Lengow and generate a master product catalogue with actionable recommendations.
  • Create Custom Labels based on these insights to manage Google Ads campaigns, and adapt bids, audiences and objectives accordingly.
  • Online-to-offline strategy management

Design a high performing omni-channel acquisition channel

  • Reach your customers wherever they are – both online and offline.
  • Develop an online-to-offline strategy and generate footfall traffic to retail locations with Google, Facebook and Criteo’s Local Ads.
  • Showcase products and provide information about retail locations based on geographic searches via Google My Business.
  • Get more leads

Drive quality traffic and increase conversion rates

  • Create hyper relevant ads that convert into sales. Segment your catalogue to choose which products should be published on each channel.
  • Synchronise ads with inventory so that campaigns for out-of-stock products are automatically paused.
  • Grow your audience and online presence

Engage your social audience with impactful ads

  • Implement and manage intelligent social and live commerce strategies.
  • Introduce products via live videos, offering potential clients a unique shopping shopping experience.

Additional Features

Shape

Optimise your catalogue to improve ad performance

Use Custom Labels to break your catalogue down into segments according to performance, special offers or seasonality. Use these segments to A/B test ads, distribute your budget more evenly or delete less effective products.

stars

Expand presence on niche channels

Create customised channel structures to access niche marketing channels that are not available on the Lengow platform.

business-strategy

Benefit from Netrivals dynamic pricing

Automatically set and adjust the right price for your products on each marketing channel, using pricing rules based on the degree of competitiveness of each market.

cloud-server

Easily enrich product data

Build a single, optimised product catalogue by rapidly enhancing your product feed with hot (price, stock, margin) and cold (rich-media content, picture) data from any source.

business-performance

Stay ahead of the competition

Access insights on competing brands and use to compare with your performance: analyse the price difference percentage, see which competitors are selling below your minimum margin, ad position etc. Understand which products perform well via ad campaigns, and which should be excluded.

search-bill

Simplify campaign optimisation

Automate optimisation of ad titles, attributes and descriptions to gain efficiency and save time.

Book a free demo

They trust us

    • Loreal

    + 20% AOV on the Google Shopping channel

    + 32% conversion rate

    + 80% turnover on Google Shopping

    Learn more

    Improved conversion rate, sales and revenues
    pimkie

    +1M in user coverage on TikTok

    78% of impressions on people <25 years old

     

    +10pts new customer acquisition rate

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    Strong and quick gain in product visibility on TikTok
    Eden-Park

    60% of the brand’s traffic and sales come from marketing campaigns managed with Lengow

    X15 average ROI of campaigns distributed via Lengow

    Learn more

    A profitable digital strategy in autonomy

    “Thanks to Lengow, we have been able to simplify and improve our processes, which
    means we can send high quality feeds to different partners. It has proved especially
    beneficial for our Google Shopping campaigns, and we are very happy with the results.”

    – ONLINE ACQUISITION MANAGER at Natures & Découvertes –

    Our integrations

  • facebook
  • pinterest
    • See more integrations

    Develop a successful omni-channel acquisition strategy across 1400+ channels

    We’re here to help! Let us know your project and we will get back to you shortly.


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