Press Release — 15/07/2021

Terry von Bibra - ex-European head of Alibaba joins Lengow Board

The top manager and e-commerce expert Terry von Bibra will provide strategic support to Lengow and accompany the company internationally.

Terry von Bibra

Paris, July 15th, 2021 – Terry von Bibra, former General Manager Europe of Alibaba and Executive Manager from Amazon and Yahoo! joins the Advisory Board of Lengow, a European SaaS platform for e-commerce automation. Based in France and Germany, Lengow is the European market leader roviding over 4,600 brands and retailers such as Nespresso or L’Oréal Paris multichannel management of their e-commerce strategy.

Lengow calls on the experience of a top e-commerce executive

Terry von Bibra previously held management positions at Amazon Europe, Yahoo! EMEA and the German department store chain Karstadt. In 2015, he headed Alibaba’s German business, among others, and rose to become the Chinese e-commerce giant’s European head at the end of 2016. There, he was primarily responsible for raising awareness of the group and introducing European companies to selling to China via Alibaba’s platforms. Effective immediately, von Bibra will now serve as an advisor to Lengow’s corporate strategy. His many years of experience with top e-commerce companies will help Lengow with its further internationalization. Earlier this year, the $8 billion global investment fund Marlin Equity Partners secured a majority stake in Lengow.

Focus on further international expansion

Terry von Bibra’s entry into Lengow’s Advisory Board takes place in a larger strategic context. The company is placing an even stronger focus on the German market, with the aim to continue to drive international growth and additionally expand into new markets.

“Terry and Lengow is the perfect combination! He will support us significantly in the international growth of new markets,” explains Mickael Froger, founder and CEO of Lengow. “His outstanding expertise with large retail and e-commerce companies concerning marketplace and advertising topics is a goldmine of inspiration for us. I am delighted to be working with such an inspiring person.”

“Lengow is an extremely exciting and uniquely positioned e-commerce platform at this point in time that will gain additional market power over the next few years. It is already addressing the new challenges of brands, retailers and their customers,” adds Terry von Bibra. “I am assisting the company in an accompanying role and complementing strategic decisions.”

Terry von Bibra will be a keynote speaker at digital Lengow Day 2021, Europe’s leading e-commerce event, on October 7.

About Lengow
Lengow is the e-commerce automation platform helping brands and distributors improve their performance, automate their business processes, and grow internationally. The platform is the key to strong profitability and visibility for products sold by online retailers around the world on all distribution channels: marketplaces, comparison shopping engines, affiliate platforms, display/retargeting platforms and social media. Since 2009, Lengow has integrated more than 1,600 partners into its solution to provide a powerful platform to its 4,600 retailers in 42 countries around the world.
About Terry von Bibra
Terry von Bibra was one of the first senior managers for Amazon in Europe (1998-2004). He then joined Yahoo! as VP Marketplaces & Operations EMEA (2005-2013), before joining Karstadt as Chief Retail Officer Omnichannel (2013-2015). At the end of 2015, von Bibra was appointed Alibaba’s Head of Germany and a year later rose to become Alibaba’s General Manager Europe, a position he held until the end of 2019. He comes from a German family, grew up in the U.S. and studied, among other things, German language and literature at the University of California at Santa Barbara and business administration at the Rotterdam School of Management.