LI Agentic Commerce Webinar

Agentic Commerce: Hype or Reality?

Watch the full recording of our exclusive webinar on one of the most talked-about shifts in e-commerce:
agentic commerce.

From AI-powered product discovery to autonomous shopping agents, instant checkout, ChatGPT apps,
and retailer-native assistants, the rules of online commerce are being rewritten.

But behind the hype, what is actually working today? And what does it really mean for brands, retailers, and marketplace sellers?

✅ What you’ll learn

  • What agentic commerce really is, and what it is not
  • Why many “agentic AI” projects are closer to copilots than true autonomous agents
  • The different forms of agentic commerce, from conversational discovery to native retailer agents
  • Why OpenAI’s Instant Checkout struggled, and what it reveals about consumer adoption
  • How AI is shifting product discovery before it transforms the transaction itself
  • What brands should do now to prepare for the next phase of e-commerce

What you’ll gain from this webinar

  • A clear framework to understand agentic commerce beyond the buzzword
  • A practical view of where AI is already impacting the customer journey
  • Concrete examples from OpenAI, Google, Amazon, Walmart, TikTok Shop, Carrefour, and more
  • A better understanding of the gap between consumer interest and actual adoption
  • Strategic takeaways for e-commerce, marketplace, retail media, and marketing teams

Meet the Speaker

Adrian Gmelch, Head of Content, Lengow
Adrian leads Lengow’s content strategy and shares research-backed insights on the future of e-commerce, marketplaces, and AI-driven commerce.