These fashion brands and products perform best on Amazon

Lengow and DataHawk analyzed the 100 best sellers in the “Clothing” category on each of the European Amazon marketplaces (UK, DE, FR, IT) and highlighted the top 10: Which brands perform best? Which products sell best? On which other marketplaces do Amazon fashion retailers sell? Discover the results of our study.

In this guide you will find:

  • An analysis of the 100 fashion bestsellers (2020-2021) on Amazon
  • An overview of the fashion category on,,, and
  • A list of the marketplaces on which Amazon retailers from the fashion sector sell
  • How fragmented the European online fashion market is

This guide is for you if…

  • You have an e-commerce site, work for an e-commerce company and are looking for more information about the marketplaces available to you
  • You want to sell your fashion products on Amazon
  • You’re already selling on Amazon, and you want to optimize your presence and/or be more efficient