Amazon Garden Study 2022_Cover

These “Garden & Outdoor” brands and products perform best on Amazon

Lengow and DataHawk analyzed the 100 best sellers in the “Garden & Outdoor” category on each of the main European Amazon marketplaces (UK, DE, FR, IT) and highlighted the top 10: Which brands perform best? Which products sell best? On which other marketplaces should Amazon garden retailers sell? Discover the results of our study.

In this guide you will find:

  • An analysis of the 100 garden bestsellers (2021-2022) on Amazon
  • An overview of the “Garden” category on,,, and
  • A list of the marketplaces on which Amazon retailers from the “Garden” industry should also sell their products
  • How fragmented the European online garden market is

This guide is for you if…

  • You have an e-commerce site, work for an e-commerce company and are looking for more information about the marketplaces available to you
  • You want to sell your garden & outdoor products on Amazon
  • You’re already selling on Amazon, and you want to optimize your presence and/or be more efficient