Online Price Radar Spain

Price Radar Spain: can anyone beat Amazon on price?

In most markets the cheapest store changes from one category to the next. Spain barely plays by that rule. This Lengow study, powered by NetRivals, compares 230,535 identical products (matched by barcode, EAN) across 404 Spanish online retailers between January and May 2026, and names the cheapest retailer in each category. Amazon is the single cheapest retailer on 18.7% of all products and fights for the lead in three categories out of four. The one aisle it can’t take is Sport, where cycling specialist Bike24 comes out cheapest more than twice as often.

What you’ll discover in this study:

  • The cheapest retailer in every category: the Top 8 cheapest retailers in each of Beauty & Health; Sport, Outdoor & Cycling; DIY, Home & Garden; and Electronics, each with the share of products where the retailer is cheapest and a net score.

  • How far Amazon’s reach stretches in Spain: cheapest in Electronics (30.7% of products) and DIY (20.4%), a narrow second in Beauty behind Perfumesclub (24.6% against 27.1%), and beaten outright only in Sport, where it sits third.

  • The net cheap score, real value against the look of it: a measure that tells retailers offering steady value apart from those that flash a low price now and then while ranking dearest far more often, ManoMano (−18), PhoneHouse (−15) and Bergfreunde (−16) among them.

  • How wide the price gap runs on the same item: a median spread of 46% in Beauty and 39% in Electronics, and identical products selling for as much as 95% more depending on which retailer you open.


In this study we explain:

  • What sits behind the numbers: displayed prices for identical products matched by EAN across at least three retailers, averaged from January to May 2026, which reads price position rather than units sold.
  • Why Spain rewards the generalist: where Amazon’s catalogue breadth turns into the lowest price, and why Sport stays the one category specialists keep to themselves.
  • How to read the net cheap score: why a frequent low price is not the same as the best value, and how the score surfaces retailers that land dearest more often than they land cheapest.

This study is for:

  • Brands and retailers sizing up their price position in Spain against Amazon and the category specialists, aisle by aisle.
  • Pricing and marketplace teams choosing where repricing and dynamic pricing pay off across Spanish categories.
  • Category and merchandising managers gauging how fierce price competition runs before entering or widening a category in Spain.
  • Pricing and e-commerce analysts after hard benchmarks (price dispersion, cheapest-share, net score) drawn from real January to May 2026 data.