LI Decathlon Live Webinar - Dec - EN- REC

Winning the Game: How to Launch and Scale Your Sports Brand on Decathlon Marketplace

Watch the full recording of our exclusive webinar with Decathlon and Lengow.
In today’s competitive landscape, launching your sports or fashion brand on the right marketplaces is key to scaling smart and staying ahead.
This 45-minute session brings you first-hand insights from marketplace experts at Decathlon and Lengow, with a step-by-step breakdown of how to successfully activate and grow your brand on Decathlon Marketplace – one of the most dynamic sports platforms in Europe.

✅ What you’ll learn

  • Why Decathlon Marketplace is a key sales channel for sports and fashion brands

  • What it takes to launch: seller requirements, integration process and feed setup

  • How to prepare for peak seasons and align with promotional calendars

  • Tips to stand out: content strategy, product visibility, and business levers

  • How Max Trader succeeded and what you can learn from their journey


What you’ll gain from this webinar

  • A clear framework to confidently enter or expand on Decathlon Marketplace

  • Practical knowledge you can apply immediately, regardless of your brand size

  • Insights to fine-tune your multichannel strategy in Q4 and beyond

  • Direct input from the teams behind Decathlon’s marketplace success

  • A replay you can revisit anytime to support your marketplace roadmap

Meet the Speakers

Kévin Boujard
Account Executive, Lengow
Kévin supports brands and retailers in building scalable marketplace strategies using Lengow’s platform to drive visibility and sales.

Loredane Bourscheidt
Business Developer, Decathlon
Loredane helps new sellers onboard and grow on Decathlon Marketplace, guiding them through the operational and commercial setup.

Diane Taffin
Key Account Manager, Decathlon
With a focus on partner performance, Diane works closely with top brands to optimise their presence and maximise results on Decathlon Marketplace.