A guide dedicated to online beauty sales

Find out more about the beauty sector and its strong online growth worldwide. Our guide gives a global outlook but also includes the specificities of the French market. It also gives you insight into buyer motivations and major trends to take into account, as well as the importance of mobile and apps in the online beauty sector.


In this document we explain:

  • Beauty’s global presence
  • Consumers and buying behaviour
  • Well established companies VS new entrants
  • The increasing role of smartphones and online content


This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on online sectors
  • You want to start selling your products on new marketing channels
  • You’re already selling on marketing channels, and you want to optimise your presence and/or be more efficient