A guide dedicated to online beauty sales

Discover the beauty sector and its growth trends in many countries. In this guide, you will find a global perspective but also learn about the specificities of the UK and European markets. Lengow gives you an overview of the state of play, customer trends, and the importance of mobile technology and social networks in the online beauty business.


In this document we explain:

  • State of play
  • New consumer trends and behaviors
  • Mobile technology, apps, and social networks
  • The beauty and e-commerce sales sector


This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on online sectors
  • You want to start selling your products on new marketing channels
  • You’re already selling on marketing channels, and you want to optimize your presence and/or be more efficient