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Focus on the online luxury market

Through this guide, discover the luxury sector, its key figures, its specificities and the growing importance of ecommerce for this market. You will see how luxury brands adapt their business to ecommerce by implementing real digital strategies. Finally we will present you the opportunities and challenges of this sector and the means to follow the major trends.


In this document we explain:

  • Market outlook
  • An insight into the luxury goods market
  • Digitalisation of the luxury industry
  • Digitalisation success stories for luxury sales
  • Importance of social networks and mobile

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on online sectors
  • You want to start selling your products on new marketing channels
  • You’re already selling on marketing channels, and you want to optimise your presence and/or be more efficient