Discover the impact of millenials on ecommerce

With the help of this guide, find out all you need to know about Millennials and their impact on ecommerce. Examine the growing importance of these consumers and what adjustments retailers and brands are having to make to meet their expectations. Finally, explore all the opportunities offered by this new market and get advice on how to reach this very challenging generation.


In this document we explain:

  • Who they are
  • Focus on US and Chinese Millenials
  • What they are looking for
  • The importance of mobile
  • New opportunities for brands & retailers
  • Focus on marketplaces and apps
  • Advice to sell to Millenials

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on online sectors or behaviours
  • You want to start selling your products on new marketing channels
  • You’re already selling on marketing channels, and you want to optimise your presence and/or be more efficient