A guide dedicated to online tourism sales

Find out more about the tourism sector, its strong online growth worldwide and the main actors. Our guide offers a global outlook but also includes the specificities of the UK market. It also gives you insight into buyer motivations and major trends to take into account, as well as the importance of mobile and apps in the online tourism sector.

In this document we explain:

  • Market Outlook and Global Trends
  • Players in the Tourism Industry: Complementors and Competitors
  • Market Outlook and UK Trends
  • Global Consumer Buying Behaviour
  • Consumer Buying Behaviour in the UK
  • Online tourism and new technologies


This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on online sectors
  • You want to start selling your products on new marketing channels
  • You’re already selling on marketing channels, and you want to optimise your presence and/or be more efficient