Increase your brand’s visibility on Google

Using Google Manufacturer Center is a unique opportunity for your brand: through this guide you will discover how to improve your brand’s awareness on Google. You will have an overview of the main features of this platform. And we will give you advices to build an efficient Google Manufacturer feed.

In this document we explain:

  • Configure your Manufacturer Center feed
  • Manage your Google Manufacturer Center account
  • Sell on Google Shopping with Lengow

This guide is for you:


  • You have an online store or you manage an online business, and you’re looking for more information on new marketing channels
  • You want to start selling your products on Google Shopping
  • You’re already selling on Google Shopping, and you want to optimise your presence and/or be more efficient