CountryGuide_ITALY_EN

Top things to know about ecommerce in Italy

As the 6th biggest ecommerce market in Europe, Italy has a promising future. The country has a lot of potential and is coveted by foreign markets. With our guide, find out how the Italian market is structured, the top selling product categories, the role of cross border ecommerce, and more, to make sure you optimise your sales in this country.


In this document we explain:

  • Market’s key figures
  • Trends and major opportunities
  • Shopping behaviour
  • m-commerce and social media

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on new markets
  • You want to sell your products internationally
  • You’re already selling in different countries, and you want to optimise your presence and/or be more efficient