The Japanese ecommerce market under the spotlight

Japan, one of the biggest ecommerce market in Asia, presents retailers with lots of sales opportunities. Find out more about the market, the top selling actors, as well as Japanese buying habits and mobile usage: it’s all in our country guide!

In this document we explain:

  • Market’s key figures
  • Trends and major opportunities
  • Shopping behaviour
  • m-commerce and social media

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on new markets
  • You want to sell your products internationally
  • You’re already selling in different countries, and you want to optimise your presence and/or be more efficient