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Sell in a targeted and optimized way on OTTO with Lengow

This guide will give you an insight into the key features of Germany’s top marketplace OTTO. We present the platform’s business model, various services and seller requirements. We also provide some tips on how to successfully connect to OTTO!


In this guide you will find:

  • Key data about OTTO
  • Visibility information for sellers/retailers
  • Special features
  • Our tips for optimized product data on OTTO

When do you need this guide?

  • You have an online store and are looking for new online sales channels.
  • You want to sell your products on new marketplaces.
  • You already sell on marketplaces and want to boost sales and visibility.