Europe offers huge potential for online sellers: but success requires more than translation. In this episode of the eCommerce Coffee Break podcast, host Claus Lauter welcomes Nicolas Appert, CEO of Lengow, to discuss the real challenges and strategies behind cross-border expansion in Europe. From localization and cultural adaptation to marketplace diversity, learn what it takes to grow across a constellation of 30 unique markets.What you’ll learn The Reality of Selling in Europe Why Europe isn’t a single market, and how to adapt to 30 countries, languages, and consumer behaviors. Localization Beyond Translation How cultural differences, product details, and even visuals can define your success abroad. Choosing the Right Entry Point How to identify the best markets to start, from Germany’s industrial strength to Spain’s food and lifestyle potential. Leveraging Marketplaces and Automation Discover how tools like Lengow help brands scale efficiently through marketplace connectivity and AI-powered localization. The Future of E-Commerce Search How AI and conversational search are reshaping how consumers find and buy products online.🎧 Listen on demand to gain actionable insights into how brands can expand successfully across Europe, and turn complexity into growth.
