Social Commerce Cover eBook Social Commerce inside Market Social Commerce inside TikTok
Social Commerce Cover eBook Social Commerce inside Market Social Commerce inside TikTok

Social Commerce: Engage with new promising audiences and boost your online sales

Step into the future of e-commerce by connecting your products directly with consumers through Social Commerce – a channel that combines shopping with the dynamic, personal engagement of social media.

With over 5.31 billion social media users worldwide as of 2025, platforms like Instagram, TikTok, Facebook, and Pinterest are reshaping how people discover and buy products. In fact, 71% of consumers are more likely to purchase based on social media referrals, and the global Social Commerce market is expected to reach $1.3 trillion by the end of 2025.

Why Social Commerce?

  • Humanised shopping experience: Engage your customers where they already spend time and build trust through authentic interactions and influencer-driven content.

  • Faster purchase journeys: Reduce friction with in-app checkouts and shoppable posts that make buying seamless.

  • Increased reach: Tap into new customer segments, especially younger demographics like Gen Z and Millennials, who are 2x more likely to shop via social platforms.

Download Lengow’s comprehensive guide to discover how Social Commerce is transforming the retail landscape. Packed with real-world examples, this guide will show you:

  • The most effective platforms and formats for social selling

  • Success stories from brands who made the leap

  • Actionable tips to integrate Social Commerce into your omnichannel strategy

Take the lead in digital retail and unlock the full potential of your product catalogue through Social Commerce.


Overview:

  • Social media platforms: making social commerce simpler every day
  • Brands and retailers: taking advantage of new opportunities (with key examples)
  • Start your social commerce journey
  • Unleash your social commerce potential with Lengow

This guide is for you:

  • You have an online store or you manage an online business, and you’re looking for information on new marketing channels
  • You want to start selling your products on social platforms
  • You’re already selling on social platforms, and you want to optimize your presence and/or be more efficient