Ad Automation

Why Automate Product Ads?

Managing paid advertising for thousands (or even hundreds of thousands) of SKUs across multiple platforms is a monumental task when done manually. Spreadsheets, static uploads, and siloed ad accounts create friction, delay campaign launches, and introduce errors that can cost both time and revenue. As e-commerce brands and retailers scale, manual processes simply can’t keep up. That’s where Ad Automation becomes a game-changer.

With Lengow’s NetAmplify, brands can automatically generate, update, and deliver high-performance product ads across 400+ marketing channels, including Google Shopping, Meta Ads, TikTok, affiliate networks and a lot more. Through no-code rules, advertisers can define smart logic. Lengow doesn’t change bids; it lets you segment (e.g., bestsellers) and send only that segment – then set bidding in the channel back office. Examples: label best sellers & high-ROAS products, exclude overpriced items, pause out-of-stock products. Combined with real-time syncing of pricing, availability, and campaign content, this automation ensures your ads are always accurate, timely, and tailored to perform.

NetAmplify's Core Capabilities

No-Code Ad Logic Builder

Build automated strategies without code – e.g., segment premium SKUs or create dedicated campaigns for them; set any bidding in the channel UI.

Powerful Dynamic Ad Syncing

Ensure your ads reflect the most accurate product information, from price and inventory to local weather. NetAmplify syncs your ad content dynamically to avoid outdated listings and missed opportunities.

Multichannel Distribution

Publish product ads across 400+ native integrations including Google, Meta, TikTok, etc. Adapt content to fit each platform’s rules and audience expectations, no manual reformatting required.

Time-Based Campaign Rules

Trigger ads based on time of day, country, seasonality, or performance signals. Run promotions, pause low-stock items, or swap creatives, all triggered by custom business rules.

Ideal for

Performance marketers managing high-volume campaigns (Traffic Manager, SEA/SEM Manager)
Brands expanding internationally
Agencies managing feeds across clients and verticals
Omnichannel commerce teams (Click & Collect, D2C, e-commerce)

Business Impact & KPIs

Metric	Result
Campaign maintenance effort	-40% (for Maisons du Monde)
Return on Ad Spend (ROAS)	+30% (on Google for Wethenew)
SKUs managed without manual edits	17,000+ (for Synalia)

Based on internal Lengow benchmarks and client case studies

With Lengow’s NetAmplify, we finally have the control and flexibility we’ve needed for years. We’re no longer wasting time on workarounds, we’re focused on driving real performance.

Morten Buch-Larsen

Nordic E-D2C and E-commerce Manager @ Kiehl’s (L’Oréal Luxe)

Local Ads

Automate campaigns that reach shoppers near your stores.

Affiliate Ads

Launch feed-based affiliate campaigns with full automation.

Feed Optimisation

Deliver ad-ready content that adapts to each channel.

Discover More NetAmplify Features

How can rule-based automation reduce time‑to‑market across multiple regions?

By automating custom feed segmentation and ad rollout based on predefined rules, brands speed up campaign deployment across international markets. For instance, Maisons du Monde halved its time‑to‑market for social commerce rollouts across four countries, distributing over 180K SKUs with channel‑specific rules and dynamic promotions in just days rather than weeks.

In what ways does Ad Automation improve catalog compliance and reduce listing rejections?

Ad Automation platforms use exclusion rules, real‑time inventory checks, and channel‑specific formatting to ensure every ad meets technical constraints. This minimizes manual feed errors and prohibits disallowed products from propagating. L’Oréal Luxe, for example, centralized nine local price books and 11 brand catalogs, launching compliant campaigns across multiple channels in just days, drastically reducing feed rejections and boosting catalog accuracy.

How do rule engines dynamically scale campaigns toward high-conversion SKUs?

Advanced engine logic allows clients to score or tag products based on attributes like stock, price tier, margin, or seasonal campaign performance. Pimkie’s teams, for example, set up filters to broadcast top-performing SKUs on TikTok and Instagram, reaching 78% of impressions among its target under-25 audience and boosting new customer acquisition by 10 points, without ongoing manual intervention.

What performance gains are realistic when combining AI‑driven feed enrichment and ad automation?

When product feed enrichment (e.g. image A/B tests, dynamic descriptions) is paired with automated campaign logic and synchronized pricing or inventory, brands often see exponential improvements. L’Oréal Luxe employed AB testing on product visuals and segmenting top sellers versus repeat-purchase buyers, yielding threefold revenue increases on Google Shopping, a +20% AOV, and +32% conversion rate – all powered by automated logic built on enriched feeds.