Local Ads Automation | NetAmplify by Lengow

Why Local Ads Matter

When in-store stock is invisible online, you’re missing out on high-intent foot traffic. Shoppers want to know what’s available nearby, before they visit.
With formats like Google Local Inventory Ads, Criteo Local Inventory, and Facebook Dynamic Ads for Retail, your products appear precisely when and where shoppers are searching. Benefits include:

Showing real-time availability for nearby stores
Enabling online reservations or in-store pickup
Guiding foot traffic with accurate inventory and hours

💡 Click & Collect, Near Me, and Same-Day Pickup only work when your local data is fast, structured, and reliable.

Deep support for Google LIA & RAAP

NetAmplify is built to meet Google Merchant Center’s local formats end-to-end. We create a store-level product view (one line per store × SKU) with durable store codes, location data, and pickup options, then keep inventory and price in sync at high frequency so Local Inventory Ads (LIA) always reflect shelf reality. For Regional availability and pricing (RAAP), we map your commercial regions to Google’s regional IDs, apply region-specific price/availability overrides, and manage eligibility and diagnostics across regions and stores to reduce disapprovals and keep coverage high.

What this enables

Accurate LIA: scheduled or near-real-time updates for availability, price/sale price (with effective dates), pickup method/SLA, and store hours.
RAAP at scale: region-level feeds with price and availability overrides, smart fallbacks to national pricing when a region isn’t defined.
Operational resilience: alerting, retries, and validation rules that flag missing store codes, GTINs, or category mismatches before they become policy issues.
Multi-country readiness: Merchant Center support for many stores and regions, with tailored feeds per country and language.

What NetAmplify does for Local Ads

Real-Time Stock Sync

Sync inventory from POS, ERP, or ecommerce platforms, automatically and per store. Keep your ads current and avoid promoting out-of-stock items.

Location-Based Feed Management

Map SKUs to individual stores, business hours, and regional preferences. Adapt titles, pricing, and visibility based on local demand, weather, or foot traffic potential.

Hyperlocal Campaign Activation

Push store-level availability to local ad formats including Google Local Inventory Ads (LIA), Facebook Dynamic Ads for Retail and Criteo Local Inventory.

Flexible Integration with Store Systems

NetAmplify integrates with your existing tech stack: POS, stock files, ERP systems, and APIs. Scale across hundreds of stores with a single platform.

Results: Decathlon Italy Case Study

Decathlon Italy rolled out Google Local Inventory Ads across 140 stores and 3 million products, powered entirely by NetAmplify.

Key outcomes:

+41% increase in store visit intent
Real-time syncing across Google, Meta, and local discovery platforms
-49% cost-per-click and -54% cost per store visit
+16% CTR uplift on local campaigns

By using NetAmplify’s advanced rules, custom labels, and segmentation, Decathlon ensured that only relevant, high-margin, and in-stock SKUs were promoted at the local level – dramatically improving ad ROI and time-to-market.

Download guide

We could never have developed so many online projects without Lengow’s NetAmplify and its automation platform. The Google LIA project was particularly challenging and Lengow really helped us in its implementation and in reaching the objectives we had set. Given the results obtained, we wish to continue our development with Lengow by pursuing new initiatives together.

Aleksandra Zientek

SEM Manager @ Decathlon Italy

Who Is NetAmplify For?

This solution is ideal for:

Brick-and-mortar retailers with e-commerce operations
Multi-location brands across grocery, electronics, beauty, fashion, sports
Retail media and growth teams aiming to bridge online and offline commerce
Teams running web-to-store campaigns and localized ad formats

Combine Local Ads with Other NetAmplify Capabilities

Pair your local strategy with:

Product Feed Management Full catalog control
Ad Automation Smart rule-driven campaigns
Google Shopping Feeds Unified multichannel foundation
Drive Traffic to Stores – Omnichannel attribution and uplift

Drive Traffic to Websites

Combine local store ads with online performance campaigns.

Ad Automation

Automate local ad delivery based on inventory and location.

Ad ROI Optimisation

Analyse geotargeted campaigns and optimise local budgets.

Discover More NetAmplify Features

How does NetAmplify go beyond Google’s native LIA tools to automate local inventory feeds?

Unlike traditional Merchant Center workflows that require manual mapping or siloed stock imports, NetAmplify transforms how businesses manage local inventory ads. Through its real-time feed engine, NetAmplify connects directly to POS, ERP, or OMS systems to ingest store-level availability, pricing, and business hours without delay.

You can apply dynamic business rules (e.g. “exclude low-stock SKUs under 3 units” or “boost visibility for weekend-only promotions”) at scale – across hundreds of stores and millions of SKUs – without duplicating catalog work. This creates a living, logic-driven local feed that updates with every stock change, seasonality shift, or store schedule update, no spreadsheets, no delays, no broken listings.

How does NetAmplify solve the classic “ad waste” problem for local ads?

The vast majority of local campaigns suffer from wasted clicks due to outdated availability or overexposed low-priority SKUs. NetAmplify minimizes this by combining real-time inventory syncing with audience targeting logic. Retailers can suppress out-of-stock items automatically, while also prioritizing profitable inventory, slow movers, or geo-specific products (e.g., rain jackets in rainy regions or holiday items during peak windows).

Combined with first-party store insights, NetAmplify allows you to automate ad relevancy based on both supply and intent, maximizing foot traffic while protecting budget. The result: more qualified store visits, lower CPCs, and higher ROAS, even across complex multi-market structures.

What makes NetAmplify scalable for retailers managing thousands of SKUs across hundreds of stores?

Managing Local Inventory Ads (LIAs) at scale requires more than just syncing inventory – it demands real-time, multi-layered orchestration of data across pricing, availability, location, and product strategy. NetAmplify is purpose-built for this scale. It handles millions of SKUs, integrates seamlessly with POS and ERP systems, and applies business logic to automate segmentation (e.g., exclude low-margin or low-stock products).

For example, Decathlon Italy successfully optimized a catalog of 3 million products across 140+ stores and rolled out LIA campaigns in under 4 months. With NetAmplify, they implemented segmentation rules based on margin and inventory, eliminated manual data entry, and cut their cost-per-visit by 54%, all while maintaining feed stability at scale.