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Significant marketplace growth in no time at all for efectoLED
Reaching new markets shouldn’t require duplicating your entire tech stack. With NetMarkets, you can launch on new channels, localise content, and manage operations from one platform, built for cross-border success.
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Expanding internationally through marketplaces may seem straightforward, but each new country introduces a unique set of operational, legal, and commercial challenges that can’t be ignored:
Launching without a cross-border strategy leads to listing errors, low visibility, and poor conversion.
Adapt language, currencies, taxes, and units automatically based on the target country or channel.
Duplicate existing feeds and tweak only what’s needed; price, shipping rules, attributes, etc.
Connect to leading generalist and niche marketplaces in Western & Southern Europe, Nordics, Eastern Europe, Benelux, North & Latin America
Automate compliance tagging and data formatting for country-specific requirements.
-60%
Time to launch in a new country
+120%
Revenue growth from cross-border sales
-70%
Manual adjustments required
Thanks to Lengow’s NetMarkets, we were able to structure and accelerate our international rollout with complete peace of mind. Their solution provides us with the control, flexibility, and responsiveness necessary to perform on Amazon and European marketplaces.
Laurent Censier
CEO - NEXECOM
NEXECOM (Nouveaux Marchands) generated €4M in cross-border revenue in just 2 years by accelerating its international expansion with Lengow’s NetMarkets. Operating 40+ marketplaces in 8 countries, the French home appliance retailer streamlined its listings, orders, and growth via a single platform. Amazon became a key growth lever, with rapid deployment across 6 countries. NetMarkets enabled automation, centralised operations, and seamless scaling across Europe.
NetMarkets simplifies cross-border expansion by automating the localisation of your product data and marketing content. It adapts titles, descriptions, currencies, units of measure, tax logic, and category mapping to meet the expectations of each country and marketplace. Whether you’re launching in Germany, France, Spain, or the Netherlands, the platform ensures your listings are correctly formatted and localized for each audience.
For example, the Spanish brand Create successfully launched across 12 marketplaces in 7 countries by using NetMarkets to automatically adjust language, currency, and marketplace-specific product requirements – all from a single source feed. This reduced their reliance on manual work and allowed their teams to focus on strategy rather than translation or formatting. As a result, their cross-border presence became more scalable and conversion-friendly from day one.
Yes, NetMarkets helps you stay compliant with international marketplace requirements and country-specific legislation by automating VAT handling, tax field formatting, and documentation flows. It supports cross-border rules such as OSS (One Stop Shop), regional VAT rates, product restrictions, and compliance tagging for platforms like Amazon, Cdiscount, and Mirakl-powered marketplaces.
Take Star Srl, for example – an Italian retailer that expanded to 30+ marketplaces in Europe. By using NetMarkets, they were able to ensure every product feed met the tax logic and legal requirements of each target country. With automated order routing, carrier mapping, and tax labeling, they avoided manual validation errors and significantly improved seller scorecards across all channels.
NetMarkets dramatically accelerates your time-to-market by removing repetitive manual processes and replacing them with automated feed duplication, smart field mapping, and native channel connectors. On average, brands using the platform report launching new marketplaces 2–3× faster than with manual or fragmented workflows.
A standout example is Nouveaux Marchands (NEXECOM), who expanded from 12 to over 40 marketplaces in less than 24 months – thanks to automated onboarding, scalable content structuring, and real-time feed deployment. Similarly, Create managed to go live across 7 countries in just 5 weeks. These results are only possible with a unified platform that standardizes and automates the complexities of cross-border commerce.
Launch in new countries with automated onboarding flows.
Understand performance trends across international markets.
Adapt product feeds to local marketplace requirements.
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Choose the Lengow platform you want to access depending on your subscription:
Manage, optimise, and distribute your product feeds seamlessly across marketplaces and advertising channels.
Track competitors and resellers prices to dynamically adjust yours and protect your brand.