Effortless Feed Management for All Your Marketplaces

Marketplace feed management is the process of structuring, transforming, and syncing your product data so it meets the specific requirements of each marketplace, like Amazon, Cdiscount, or Zalando. Every channel has unique rules for categories, attributes, and pricing. Without proper feed management, your products risk being rejected, hidden, or inaccurately displayed. Lengow’s NetMarkets solution helps automate this process, so you can publish clean, channel-compliant listings – faster and at scale.

Lengow removes the need for repetitive, error-prone tasks like mapping fields manually or editing CSV files for each marketplace. With smart rules, AI-powered category suggestions, and dynamic field mapping, you can automate most of your feed preparation. Changes to pricing, stock, or product info can be updated in real time across all channels – no developer input needed. Customers like Italian eyewear retailer Star Srl now push feed changes in hours instead of days thanks to this automation.

Yes. Lengow lets you duplicate and adapt feeds by market, language, pricing, tax rules, shipping policies, or promotional criteria. You can also create filtered feeds for specific product segments, like seasonal items, low stock, high margin, or bestsellers. This makes it easy to run localised campaigns or launch into new countries without rebuilding feeds from scratch.

Retailers using Lengow’s feed management report up to 70% time savings in feed creation, a 65% drop in first-upload errors, and 4x faster updates compared to legacy CMS workflows. By reducing friction and increasing accuracy, Lengow helps brands go live faster and maximise their marketplace visibility with minimal operational burden.