Person managing marketplace orders with NetMarkets
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  • Man who is angry because of errors in his marketplace feeds

Why Fulfillment Integration is Critical

When your fulfillment systems aren’t connected to your sales channels, you expose your operations to serious risks that directly impact performance, revenue, and customer trust:

  • Overselling due to delayed stock updates: Inventory discrepancies lead to cancelled orders, frustrated customers, and damaged reputation.
  • Late shipments and marketplace SLA violations: Manual or disconnected systems result in delayed shipments, triggering marketplace penalties and lower seller scores.
  • Manual order routing that doesn’t scale: Assigning orders by hand across warehouses, 3PLs or fulfillment programs is time-consuming and error-prone.
  • Negative customer experience and poor seller ratings: Shipping errors, stockouts, and delays create friction that damages loyalty and increases operational costs.
  • Listing blocks on key channels: Marketplaces like Amazon, Zalando, and TikTok penalize fulfillment issues with listing removals, delistings, or visibility drops.
  • NetMarkets is doing marketplace management

Compatible Fulfillment Systems

Lengow natively supports and automates workflows for:

MarketplaceFulfillment SystemCoverage
AmazonFBA (Fulfillment by Amazon)EU-wide, UK
TikTok ShopFulfilled by TikTok (FBT)ES, DE
ZalandoZalando Fulfillment Solutions (ZFS)EU-wide
CdiscountCdiscount FulfillmentFR
ManoManoMano FulfillmentFR, DE, ES, UK, IT
BolFulfillment by BolNL, BE
MiraklMirakl Fulfillment APIs / PartnersEU-wide

✅ All integrations are plug & play, no custom dev required.

NetMarkets' Key Functionalities

Inventory Sync

Real-time stock updates across all marketplaces

Order Routing

Rule-based dispatch across warehouses, 3PLs or dropship models

Shipping Automation

Tracking codes and confirmations sent automatically

Returns & Status Updates

Integrated where marketplaces allow (e.g. ZFS, TikTok, Mano)

Multilingual/Multimarket Support

Localized logic for UK, FR, DE, IT, ES, NL, BE

  • Person trying to optimise marketplace listings

Who Benefits Most?

  • Sellers using multiple fulfillment partners (FBA, ZFS, TikTok, Bol…)
  • Brands scaling in Western Europe & UK
  • Retailers with multi-node logistics setups (WMS + 3PL + FBA)
  • Ops teams looking to eliminate fulfillment-related errors

Case Study: NEXECOM (Nouveaux Marchands)

“Thanks to Lengow’s NetMarkets, we were able to centralize and automate order flows across more than 40 marketplaces in Europe, including Amazon, Cdiscount, ManoMano, Bol.com, and others. In just two years, we expanded from 12 to 40 channels and generated over €4 million in cross-border sales. Real-time stock synchronization and automated marketplace updates helped us avoid stockouts, reduce errors, and speed up our fulfillment operations.”

Download guide
Nouveaux Marchands Success Story
  • illustration for Lengow's NetMarkets

Does Lengow support Fulfilled by TikTok (FBT)?

Yes. Lengow is compatible with Fulfilled by TikTok (FBT) for key European markets such as Spain and Germany. Orders, stock, and shipment statuses can be fully automated.

Can I combine FBA, ZFS, and my own warehouse in Lengow?

Absolutely. Lengow supports multi-node fulfillment routing. You can define rules to send orders to FBA, Zalando ZFS, or your internal logistics based on country, brand, or stock level.

Is Lengow compatible with Mirakl’s fulfillment APIs?

Yes. Lengow integrates natively with Mirakl Order and Shipping APIs. It supports order routing to either your internal WMS or to the marketplace’s designated fulfillment partner.

Order Management

Synchronise fulfilment and order flows for every marketplace.

Marketplace Launch Automation

Speed up go-to-market with logistics-ready integrations.

Marketplace Error Tracking

Prevent order and fulfilment errors through integrated monitoring.

Discover More NetMarkets Features

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