Optimise Your Marketplace Listing for Maximum Performance

Lengow’s NetMarkets maps your internal product categories to each marketplace’s specific taxonomy using pre-configured templates and custom rule logic. You can override mappings manually or conditionally, for example, routing certain products to different categories on Zalando versus Amazon. This ensures listings comply with each platform’s structure and minimises the risk of mismatched product placement or delistings.

Yes, NetMarkets’s rule engine supports advanced options for adapting your product data to each sales channel.

You can:

1. Add new attributes in your catalogue – for example, combine “Brand” and “Product Name” – and apply them as titles or other fields on Amazon or any other marketplace.
2. Edit attributes directly in the channel’s interface, using functions like concatenation, truncation, or adding custom text. For example, on Amazon you can set the Title field to “Brand – Product Name”.

This gives you full control over how your product information is displayed without altering your original source feed.

Lengow’s NetMarkets integrates post-publish error reports for each marketplace. These checks include mandatory field completeness, GTIN/ISBN formatting, image dimension requirements, and attribute value constraints. Errors and warnings are shown via the interface, allowing you to correct them quickly. Successful listings can also be monitored post-publish using channel-specific feedback loops (e.g. Amazon MWS or Mirakl API responses).