Can I apply conditional logic to modify titles and attributes per channel in NetMarkets?

Yes, NetMarkets’s rule engine supports advanced options for adapting your product data to each sales channel. You can: Add new attributes in your catalogue - for example, combine “Brand” and “Product Name” - and apply them as titles or other fields on Amazon or any other marketplace. Edit attributes directly in the channel’s interface, using functions like concatenation, truncation, or adding custom text. For example, on Amazon you can set the Title field to “Brand - Product Name”. This gives you full control over how your product information is displayed without altering your original source feed.

Optimise Your Marketplace Listing for Maximum Performance

With each marketplace operating under its own rules and SEO algorithms, your product listings need to adapt. NetMarkets’s Listing Optimisation helps you stay compliant, relevant, and visible – automatically.

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What Marketplace Listing Optimisation Solves

Online marketplaces like Amazon, eBay, Zalando, or Cdiscount each operate with unique listing rules, search algorithms, and content standards. Failing to tailor your product data to meet each marketplace's expectations can severely impact your performance and sales. Without effective marketplace listing optimisation, you may encounter a range of critical issues:

Low visibility in search results: Poorly structured or generic listings are often buried in marketplace search results, leading to fewer impressions and lost sales opportunities.
Delistings due to non-compliance: Each platform has specific content requirements. Listings that fail to meet these can be rejected, suspended, or removed entirely, without warning.
Weak content that fails to convert: Inaccurate or incomplete product information, low-quality images, and irrelevant keywords can result in poor customer experience and reduced conversion rates.

NetMarkets' Key Features

Dynamic Field Mapping & Editing

Use custom rules to automatically rewrite titles, categorise products, or append keywords per marketplace.

Content Enrichment from Any Source

Import enhanced data from your PIM, ERP, or CMS to create complete, compelling listings.

SEO Optimisation by Channel

Tailor fields like title length, brand placement, bullet points and keywords to boost search rankings on Amazon, eBay, etc.

Smart Assortment Strategy

Choose which products to push per channel. Launch with small test groups and scale what works.

Who uses Listing Optimisation?

Marketplace Managers seeking efficiency
SEO/e-commerce teams looking to scale visibility
Brands operating in multi-country marketplaces with differing rules

The Business Impact

Metric	Result
SKUs with improved visibility	+45%
Reduction in listing rejections	-60%
Time to create marketplace-specific content	-70%
Listings published error-free on first try	+55%

Based on internal Lengow averages

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Case Study Example: Star Srl

By optimising their Amazon listings via Lengow, Star Srl, a leading Italian company in the luxury eyewear sector, increased their SKU visibility by 175%, expanding from 8K to 22K products while maintaining compliance and improving conversions. They manage today 3,5K+ average monthly orders on Amazon marketplaces via NetMarkets.

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Discover More NetMarkets Features

Product Content Syndication

Publish accurate, attractive content across multiple marketplaces.

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Marketplace Error Tracking

Identify and resolve listing errors that impact visibility.

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Feed Management

Maintain optimised, clean data feeds for top performance.

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FAQ

Frequently asked questions

Lengow's NetMarkets maps your internal product categories to each marketplace's specific taxonomy using pre-configured templates and custom rule logic. You can override mappings manually or conditionally, for example, routing certain products to different categories on Zalando versus Amazon. This ensures listings comply with each platform’s structure and minimises the risk of mismatched product placement or delistings.

Yes, NetMarkets’s rule engine supports advanced options for adapting your product data to each sales channel.

You can:

Add new attributes in your catalogue - for example, combine “Brand” and “Product Name” - and apply them as titles or other fields on Amazon or any other marketplace.
Edit attributes directly in the channel’s interface, using functions like concatenation, truncation, or adding custom text. For example, on Amazon you can set the Title field to “Brand - Product Name”.

This gives you full control over how your product information is displayed without altering your original source feed.

Lengow's NetMarkets integrates post-publish error reports for each marketplace. These checks include mandatory field completeness, GTIN/ISBN formatting, image dimension requirements, and attribute value constraints. Errors and warnings are shown via the interface, allowing you to correct them quickly. Successful listings can also be monitored post-publish using channel-specific feedback loops (e.g. Amazon MWS or Mirakl API responses).

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