Why Marketplace Management Matters

Managing multiple marketplaces manually is time-consuming, complex, and full of hidden risks. Each platform (from Amazon to niche verticals) comes with its own listing requirements, category structures, inventory formats, and compliance rules. Manually adapting to each one creates inefficiencies, increases the risk of error, and limits your ability to scale.

As your product catalog grows and your operations expand internationally, keeping everything aligned becomes harder without the right tools.

With Lengow’s NetMarkets, you can:

  • Centralise product and offer syncing across marketplaces
  • Automate listing and order flows tailored to each marketplace’s requirements
  • Track and resolve errors in real time with detailed diagnostics
  • Launch into new countries or verticals in days instead of months, without adding operational overhead

NetMarkets Core Capabilities

Centralised Control Panel

Manage all marketplace operations from one place, from Amazon to Zalando and niche European platforms.

Automated Synchronisation

Real-time syncing of products, offers, orders, and stock across 70+ marketplaces worldwide.

Unified Order Management

One-click integration with your ecommerce backend, ERP, or fulfillment tools for smooth cross-channel operations.

Marketplace Performance Dashboard

Track order volume, error reports, stock alerts and sales performance by channel, category, or geography.

Proven Global Coverage

Reach customers worldwide with Lengow’s powerful marketplace connectivity. Whether you’re launching in a new country or scaling across multiple regions, NetMarkets gives you access to the most important local and international sales channels, all from a single interface.

  • Connect to marketplaces across 40+ countries
  • Amazon, Zalando, Decathlon, Cdiscount, Rakuten, El Corte Inglés, Leroy Merlin, OTTO, Bol, Kaufland, and many more
  • Full coverage of Europe’s top e-commerce markets including France, Germany, Spain, Italy, the UK, and the Nordics
  • Sell across verticals like DIY, Consumer Electronics, Fashion, Home & Garden, Grocery, and more
  • Easily tailor your product data and strategy to each local marketplace’s requirements

Customer Case Study: Star Srl

 

30+

marketplaces used by Star Srl

4K+

average monthly orders on Amazon marketplaces

175%

growth of SKUs from 8K to 22K on Amazon

We have stayed with Lengow since 2017 now not only because all the marketplace integrations are seamless, but also because their platform is very user-friendly and intuitive. It’s really easy for someone that is not an IT person to use it effectively.

Emma Sandberg

Marketplace Manager @ Star Srl

Who Is This For?

Whether you’re just entering the marketplace space or looking to scale your existing presence, NetMarkets helps you manage feed complexity and performance at every stage of growth. Our solution is built for teams who need automation, agility, and results.

  • D2C brands launching on marketplaces and looking to reach new audiences without technical bottlenecks
  • Retailers scaling international operations and needing streamlined feed distribution across borders
  • Marketplace managers dealing with high volumes of listings and manual feed corrections
  • E-commerce teams seeking better control, visibility, and error reduction in daily marketplace management

What does marketplace management software actually help with?

Marketplace management software centralises all your operations across platforms like Amazon, Leroy Merlin, Zalando, and more. It helps automate listing, stock, pricing, and order flows, saving time and reducing human error. With Lengow’s NetMarkets solution, teams gain full visibility over their performance and can scale their product offering without increasing operational complexity.

Star Srl, a leading Italian company in the luxury eyewear sector, is a great example: they used NetMarkets to manage 3,500+ orders per month across Amazon marketplaces, while tripling their SKU volume, all from one interface.

How quickly can I expand to new marketplaces or countries?

With manual processes, marketplace expansion often takes months due to technical requirements, data structuring, and operational setup. Lengow accelerates this by providing ready-to-connect integrations with 70+ global marketplaces, and tools to adapt product data and pricing for each one.

CREATE, a Spanish design-led brand of household appliances, scaled their operations internationally with Lengow and launched into multiple European countries in just weeks – while keeping feeds and fulfillment synchronised from a single hub.

Can Lengow's NetMarkets handle complex catalogs or high product volumes?

Yes, Lengow is built to support large, multi-category product catalogs with advanced mapping, rule automation, and error resolution. Whether you’re managing 1,000 SKUs or 100,000, the platform ensures clean, compliant listings across every channel.

Nouveaux Marchands, a leading French e-commerce company, synced 12,000+ products and generated €4M in cross-border marketplace revenue in just two years using Lengow’s automated feed and order management features.

What kind of results can I expect after using Lengow's NetMarkets?

Customers using Lengow typically see faster time-to-market, fewer listing errors, and measurable growth in product visibility and sales. The platform removes the manual burden so teams can focus on strategy and expansion.

For instance, Star Srl achieved a 175% increase in active SKUs and a significant boost in international orders. CREATE unlocked new markets rapidly, and Nouveaux Marchands built a scalable infrastructure for long-term growth. With Lengow, marketplace management becomes a growth lever.

Feed Management

Optimise and distribute product data across marketplaces easily.

Order Management

Streamline your order lifecycle from confirmation to delivery.

Marketplace Launch Automation

Accelerate your time-to-market on new channels.

Discover More NetMarkets Features

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