Track Marketplace Performance & Take Smarter Actions

The Marketplace Performance Overview is Lengow’s focused, decision-ready view of sales performance. It brings together the KPIs your team relies on – GMV, orders, units, average basket value (AOV), costs and ROI – so you can quickly see what’s working and invest with confidence. You can analyse results by marketplace/channel, client country, product or category, compare like-for-like performance, and save favourite views for one-click reporting. Because it concentrates on sales KPIs (not operational alerts), it keeps trading conversations on growth: which channels to back, which categories to push, and which products to optimise next.

Figures are updated nightly and include shipped marketplace orders only. That means GMV and order counts reflect confirmed sales – no noise from attempted publications. You can set the date range you need and apply filters to zoom into a specific marketplace, country or product set, then compare trends week on week or month on month. While the view isn’t real-time, the daily cadence is ideal for stand-ups, weekly trade reviews and month-end reporting because it’s consistent across channels and stable enough for finance to trust.

You can model real marketplace economics by entering subscriptions, per-item fees and commissions (including per-category rates). Choose from multiple ROI calculation methods to match how your business measures profitability, then view ROI alongside revenue to judge true performance. Your cost inputs live inside Lengow only – they’re used purely for analytics and are never sent to marketplaces, so they won’t alter listings, price files or commercial terms. This setup answers practical questions like “Which channel is profitable after fees?” and “Where does AOV, minus commission, still meet our margin targets?”

Yes, this is where the Overview shines. Build comparisons across marketplaces, countries, products or categories, sort by the KPI that matters (revenue, orders or ROI), and save views for quick reuse in weekly or executive updates. Popular “plays” include Top categories this month, Channel mix by country, and Products with zero sales in the last 30 days, all achievable with filters and sorting. You can export to CSV/Excel for merchandising, trading or finance, keeping everyone aligned to one source of truth. If you’d like a second opinion, your Lengow CSM can suggest smart filters, saved views and optimisation levers tailored to your vertical and seasonality.