Track Marketplace Performance & Take Smarter Actions

Q: How fresh and reliable is the data, and what exactly is included in the metrics?

Figures are updated nightly and include shipped marketplace orders only. That means GMV and order counts reflect confirmed sales - no noise from attempted publications. You can set the date range you need and apply filters to zoom into a specific marketplace, country or product set, then compare trends week on week or month on month. While the view isn’t real-time, the daily cadence is ideal for stand-ups, weekly trade reviews and month-end reporting because it’s consistent across channels and stable enough for finance to trust.

Q: How do costs and ROI work in Lengow, and will my inputs affect live listings?

You can model real marketplace economics by entering subscriptions, per-item fees and commissions (including per-category rates). Choose from multiple ROI calculation methods to match how your business measures profitability, then view ROI alongside revenue to judge true performance. Your cost inputs live inside Lengow only - they’re used purely for analytics and are never sent to marketplaces, so they won’t alter listings, price files or commercial terms. This setup answers practical questions like “Which channel is profitable after fees?” and “Where does AOV, minus commission, still meet our margin targets?”

See what’s working, compare channels and products, and double-down on what sells.

NetMarkets gives you a clear Performance view for sales KPIs with flexible filters, saved views and exports - so your team can review results quickly and act with confidence.

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Performance Dashboard: What you’ll see at a glance

Operating across multiple marketplaces without a central dashboard creates major blind spots. The NetMarkets performance dashboard shows you:

GMV progress, made simple. A handy card shows you the GMV per marketplace, frequently refreshed.
Custom comparisons. Build your own chart views by mixing the metrics that matter to you - and save them for one-click reuse.
All the key numbers. Revenue, costs, average basket and more for the period you pick.
Four powerful breakdowns. Drill into performance by client country, product, channel or category, then sort and search to prioritise next actions. Export to CSV or Excel for easy collaboration.

Data cadence: sales statistics include shipped marketplace orders and are updated frequently, giving you a dependable daily read of results.

Make ROI meaningful (your costs, your model)

Step 1

Enter marketplaces subscriptions, per-item fees and commissions - even per-category rates when they differ.

Step 2

Choose from seven ROI calculation methods to match your internal approach.

Step 3

Your cost inputs affect Lengow statistics only and are never sent to channels.

Fast “plays” your team can save as views

These aren’t auto-generated insights - they’re simple, repeatable workflows you can save:

Spot silent performers: filter the period, switch to Product view, sort by sales to identify SKUs to boost.
Back the winners: group by Category or Channel, sort by revenue, and export the table to align trading and marketing.
Country mix check: break down by client country + channel to guide your next expansion push.

Need a second opinion? Your Lengow CSM team can recommend smart filters, saved views and optimisation levers tailored to your vertical.

Key Metrics Displayed

Feature	Business Impact
GMV by marketplace	See per-channel sales daily (frequent refresh) to double-down on top performers
Orders & units sold	Plan inventory & merchandising from real demand signals
Average basket value (AOV)	Spot pricing/bundling opportunities to lift revenue per order
Costs (subscriptions, per-item, commissions)	See true profitability by adding real fees (incl. per-category). Costs stay inside Lengow only.
ROI methods	Measure ROI your way with multiple calculation options to match your model

We have stayed with Lengow since 2017 now not only because all the marketplace integrations are seamless , but also because their platform is very user-friendly and intuitive . It’s really easy for someone that is not an IT person to use it effectively.

Emma Sandberg

Marketplace Manager - Star Srl

Premium resource

Star Srl Scales Marketplace Operations with NetMarkets

Star Srl, a leading Italian eyewear retailer, scaled to 30+ marketplaces across 16 countries by centralising its operations with Lengow’s NetMarkets platform. With 3,500+ monthly orders on Amazon and 175% SKU growth on emerging EU markets, the company streamlined listings, automated order flows, and tracked errors efficiently. NetMarkets helped them manage multilingual catalogues, brand-specific exclusions, and performance KPIs, all from one unified dashboard.

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Complementary Solution: NetRivals

While NetMarkets gives you full operational visibility and control across marketplaces, NetRivals goes a step further by providing market intelligence on your competitors. Used together, these tools offer a 360° view of your performance, both internally and within the competitive landscape.

NetRivals helps you:

Track pricing, stock levels, and product pages across marketplaces and direct sellers
Identify identical and similar products to yours for more precise competitive analysis
Launch dynamic, data-driven repricing strategies based on real-time market data
Access detailed benchmarking and competitor performance reports

Learn more about NetRivals

Complementary Solution: NetRivals While NetMarkets gives you full operational visibility and control across marketplaces, NetRivals goes a step further by providing market intelligence on your competitors. Used together, these tools offer a 360° view of your performance , both internally and within the competitive landscape. NetRivals helps you: Track pricing, stock levels, and product pages across marketplaces and direct sellers Identify identical and similar products to yours for more precise competitive analysis Launch dynamic, data-driven repricing strategies based on real-time market data Access detailed benchmarking and competitor performance reports

Discover More NetMarkets Features

Marketplace Fulfilment Compatibility

Synchronise your order and shipping data across all marketplaces.

Discover more

Product Content Syndication

Optimise your content to boost visibility and sales.

Discover more

Marketplace Order Management

Centralise your marketplace orders and automate syncing.

Discover more

FAQ

Frequently asked questions

The Marketplace Performance Overview is Lengow’s focused, decision-ready view of sales performance. It brings together the KPIs your team relies on - GMV, orders, units, average basket value (AOV), costs and ROI - so you can quickly see what’s working and invest with confidence. You can analyse results by marketplace/channel, client country, product or category, compare like-for-like performance, and save favourite views for one-click reporting. Because it concentrates on sales KPIs (not operational alerts), it keeps trading conversations on growth: which channels to back, which categories to push, and which products to optimise next.

Figures are updated nightly and include shipped marketplace orders only. That means GMV and order counts reflect confirmed sales - no noise from attempted publications. You can set the date range you need and apply filters to zoom into a specific marketplace, country or product set, then compare trends week on week or month on month. While the view isn’t real-time, the daily cadence is ideal for stand-ups, weekly trade reviews and month-end reporting because it’s consistent across channels and stable enough for finance to trust.

You can model real marketplace economics by entering subscriptions, per-item fees and commissions (including per-category rates). Choose from multiple ROI calculation methods to match how your business measures profitability, then view ROI alongside revenue to judge true performance. Your cost inputs live inside Lengow only - they’re used purely for analytics and are never sent to marketplaces, so they won’t alter listings, price files or commercial terms. This setup answers practical questions like “Which channel is profitable after fees?” and “Where does AOV, minus commission, still meet our margin targets?”

Yes, this is where the Overview shines. Build comparisons across marketplaces, countries, products or categories, sort by the KPI that matters (revenue, orders or ROI), and save views for quick reuse in weekly or executive updates. Popular “plays” include Top categories this month, Channel mix by country, and Products with zero sales in the last 30 days, all achievable with filters and sorting. You can export to CSV/Excel for merchandising, trading or finance, keeping everyone aligned to one source of truth. If you’d like a second opinion, your Lengow CSM can suggest smart filters, saved views and optimisation levers tailored to your vertical and seasonality.

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