Consistent, high-quality product content is key to visibility and conversion. NetMarkets lets you easily syndicate content from any source, to every marketplace, while adapting fields to local requirements.
Product content syndication is the process of distributing detailed and accurate product information, such as titles, descriptions, images, specifications, and attributes, to multiple online sales channels. These channels can include marketplaces.
Each sales channel has its own formatting rules, mandatory fields, and SEO requirements. Syndication ensures that your content is not only published across all these platforms, but also adapted and optimised to meet the specific guidelines of each one. This increases the likelihood that your products will be accepted, ranked highly in search results, and ultimately purchased.
Without a syndication strategy for marketplaces:
Multi-Source Content Integration
Field Customisation by Channel
Localisation Options
Real-Time Sync
Before working with Lengow, it could take us months to launch new marketplaces - now it's a matter of weeks . This has resulted in cost savings and a clear acceleration in our expansion within the marketplace channel.
Pedro Salazar
Digital Director @ Create
Marketplace Listing Optimisation
Improve search relevance and ranking with clean data.
Marketplace Performance Overview
Track key KPIs and analyse seller and product performance.
