Dynamic Pricing Software for E-commerce | NetRivals by Lengow

Trusted by leading brands & retailers

What is Dynamic Pricing?

Dynamic Pricing is a data-driven pricing strategy that automatically adjusts your product prices based on real-time competitor activity, market conditions, and your own predefined rules. The goal? Maximise sales and protect profit margins – without manual effort. The benefits:

Stay Competitive: Always offer the most attractive price without undercutting your margins. Compete smartly against key rivals across marketplaces and channels like Amazon, eBay, Cdiscount or Google Shopping.
Automate Smart Repricing: Define rules that align with your goals – set minimum margins, target specific competitors, and adapt to stock changes automatically.
Maximise ROI: Unlock greater profitability with optimised pricing strategies that boost revenue, conversion rates, and advertising efficiency.

Clients report up to

+80%

uplift in CVR

+10%

increase in net revenue

+90%

more revenue from Google Shopping

+3%

increase in gross margin

How NetRivals’ Dynamic Pricing works

Collect & Analyse: Monitor 1B+ products from 35,000+ websites. Track competitor pricing, promotions, and stock levels.
Set Smart Rules: Choose which sellers to include or exclude. Create category-specific pricing rules. Always safeguard your minimum margin.
Automated Price Suggestions: Receive pricing suggestions based on acquisition cost, catalogue pricing, and real-time competition – customised for each SKU.
Safe Test Mode: Try new prices in a secure sandbox before pushing them live. Validate results, then go to market with confidence.

Key Features

Rule-Based Pricing Engine

Tailor strategies to categories, brands, or individual products.

Stock-Aware Pricing

Gain the upper hand when competitors run out of stock.

Margin Protection

Ensure no price drops below your profitability threshold.

Buy Box Optimisation

Win and retain the Amazon Buy Box with data-backed pricing moves.

Ready to Own Your Price Strategy?

Who Is It For?

Whether you’re a brand managing MAP compliance or a retailer scaling online sales, NetRivals’ Dynamic Pricing helps you gain the competitive edge in any vertical, including:

Fashion & Accessories
Consumer Electronics
Beauty & Personal Care
Home & DIY
Pet & Toy Retail

Get Started Fast

Our Customer Success team helps you implement Dynamic Pricing quickly and efficiently:

Guided onboarding
Best practices from day one
Fast results – 80% of customers see improvements in just 30 days

Is dynamic pricing legal?

Yes, using dynamic pricing software is legal. NetRivals relies on publicly available competitor pricing data, collected in compliance with global data protection and fair competition regulations. It’s a standard practice among leading e-commerce platforms and marketplaces.

How do I implement a dynamic pricing strategy with NetRivals?

Implementing dynamic pricing with NetRivals is fast and fully supported. Our onboarding team helps integrate your product catalog, define custom pricing rules, and test price adjustments using our Safe Mode environment before going live—ensuring a smooth rollout.

Does dynamic pricing software protect my profit margins?

Absolutely. With NetRivals, you can set minimum margin thresholds and define pricing rules that prevent any price drop below your target profitability. This ensures competitive pricing without sacrificing your bottom line.

Which e-commerce marketplaces are supported by NetRivals' dynamic pricing tool?

NetRivals supports dynamic pricing across major e-commerce marketplaces like Amazon, eBay, Carrefour, Decathlon, Leroy Merlin, MediaMarkt, and others. You can monitor specific sellers, exclude low-relevance competitors, and adjust your pricing strategy to win visibility and conversions in your target markets.

Join the 3,600 brands and distributors who place their trust in us

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