Why Multichannel Repricing Matters

Your pricing strategy is only as strong as your ability to execute it everywhere, fast.
With more than 80% of ecommerce buyers comparing prices across channels, retailers must align their strategy across:

  1. Brand-owned webshops (Shopify, Magento, etc.)
  2. 3P marketplaces (Amazon, Cdiscount, Bol.com…)
  3. Shopping engines (Google Shopping, Idealo…)

NetRivals enables instant price updates across all these touchpoints, automatically.

Centralised Repricing Rules Engine

NetRivals makes it simple to build and deploy dynamic pricing logic per channel.
No code, no spreadsheets, no delays.

FeatureDescription
Unified Pricing EngineControl all channels from one strategy builder.
Channel-Specific ConditionsSet rules by marketplace, region, or catalog segment.
Near Real-Time UpdatesAPI-based automation pushes new prices fast.
Margin Protection LogicAlways respect min/max thresholds & profitability rules.

Your Strategy. Our Engine. Every Channel.

How It Works

NetRivals plugs into your ecosystem and syncs price logic across each relevant destination:

  1. Ingest competitive data

  2. Apply dynamic pricing logic

  3. Sync prices instantly

Integrated with your Commerce Stack

NetRivals connects directly with the tools you already use, so pricing updates flow smoothly into your sales channels.

  • Lengow Channel Execution (NetAmplify & NetMarkets) – Sync pricing with your product feeds and campaigns in real time

  • Marketplace APIs – Push updates to Amazon, eBay, Fnac, and more without manual work

  • Google Merchant Center – Keep your Shopping ads aligned with your latest pricing strategy on your web store

Use Case – TXIRULA Musik

Txirula Musik needed to react faster to market changes and stay visible across key channels like Google Shopping and Amazon. Since implementing NetRivals, they’ve been able to monitor 23,000 products in real time, benchmark against 10 major competitors, and win more Buy Boxes thanks to dynamic, automated pricing. Their strategy now adapts to factors like delivery speed, brand sensitivity, and Buy Box trends, improving ROI and keeping them competitive in a saturated market.

10+

Competitors tracked

23,000

Products monitored

🥇

Top Seller status secured in key categories

NetRivals helps us to be always winners in the bids we place on Google Shopping. It allows us to analyse our competition and have a global view of the state of the market.

Mikel Moisen

CEO - TXIRULA

How can pricing intelligence work when product matching is unreliable across channels?

In the wine and spirits industry, where products often lack standard identifiers like EAN codes, synchronising catalogues across sales channels is complex. That was the case for Tannico, a major Italian online wine retailer operating in more than 23 countries.

Using NetRivals’ Smart Connections, they matched products based on names, brands, and descriptions instead of relying on codes. This enabled them to monitor prices accurately across their assortment, save over 20 hours per month, and improve competitiveness across a fragmented multichannel environment.

How do grocery retailers manage dynamic pricing across physical and online stores?

In the food retail industry, where prices change frequently and margins are tight, speed and visibility are everything. That’s what BonpreuEsclat, a major supermarket group in Spain, was up against in managing its online and offline pricing.

Before using NetRivals, they lacked the tools to track daily price changes, detect new product launches, or respond to competitor promotions. Today, with access to real-time pricing data and automated alerts, they can react quickly, compare assortments, and negotiate better with suppliers. For retailers in fast-moving sectors, staying competitive means staying informed at all times.

What does multichannel repricing look like in practice?

Multichannel repricing means being able to adapt your prices across marketplaces, D2C sites, and comparison engines with speed and precision. It requires real-time data, centralised control, and smart automation.

With NetRivals, brands and retailers can define rules per channel, segment catalogues by region or inventory, and automate pricing updates through APIs. This ensures consistent pricing logic everywhere, while adapting to the unique dynamics of each platform. The result is a unified strategy that scales, without the chaos of manual updates.

Repricing

Apply smart pricing rules across your entire product catalog.

Dynamic Pricing

Adapt your prices in real time for each channel and market.

Competitor Price Monitoring

Stay one step ahead across all your sales channels.

Discover More NetRivals Features

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