Smart Pricing Strategy Software | NetRivals by Lengow

From Static to Strategic Pricing

Optimise your pricing strategy with real-time competitive data. Create smart pricing rules that automatically adapt to market fluctuations, whether it’s price changes, stockouts, or new promotions. By continuously tracking your competitors’ prices, you can make faster, more informed decisions while protecting your margins.

NetRivals enables you to move from reactive pricing to rule-based, data-driven strategy by giving you:

Full visibility into competitor prices, stock & assortments
Price suggestions with margin impact visibility, empowering brands to validate and apply changes confidently
No-code rule engines to automate smart pricing decisions

🧩 Designed for:

Retailers with large SKU portfolios
Brands navigating multi-market competition
Category managers seeking margin-smart actions

Key Capabilities

Explore the core features of our pricing platform and discover how each one helps you take smarter, faster, and safer pricing decisions at scale.

Feature	Benefit
No-Code Pricing Rule Engine	Build smart pricing strategies with drag-and-drop logic.
Dynamic Inputs from Competitor Data	Adjust prices based on real-time market conditions.
Channel-Specific Strategies	Set rules per marketplace, geography, or stock status.
Margin & Business Rules Safeguards	Never sell below cost or outside your pricing corridors.
Price suggestions	Forecast the impact of a pricing rule before applying it.

From Raw Data to Smart Action

Competitor prices (current, historical)

Track and analyze your competitors’ prices over time to detect patterns, identify promotional strategies, and adjust your pricing in real time.

Stock availability and seller positioning

Monitor product availability and seller rankings to anticipate supply gaps, react faster to market shifts, and strengthen your competitive position.

Delivery costs

Compare delivery fees across competitors to refine your value proposition and meet customer expectations more effectively.

Your own sales performance data

Combine internal sales insights with market data to evaluate pricing effectiveness and guide smarter decision-making across channels.

Benefits of Smart Strategy Execution

From operational efficiency to pricing performance, here’s what leading retailers actually unlock when they move from manual pricing to automated, data-driven strategies. These results are made possible thanks to the scale and depth of NetRivals’ data, with over 1 billion products tracked, 35,000 websites monitored, and 300 marketplaces analysed daily.

Reduced manual intervention
- Free up team time for strategic work
Higher price elasticity control
- Test thresholds and learn market behavior
More margin-protected sales
- Stay competitive without racing to the bottom
BI-friendly data structure
- Connect to dashboards or external tools

1B+

Products tracked

300+

Marketplaces analysed

35,000+

Websites monitored

It is undoubtedly this ability to quickly access data that allowed Perfumerías Julia to react faster and more accurately to the price changes made by its competitors. On the other hand, knowing competitors’ prices can be extremely useful during negotiations with brands.

Daniela Da Costa

Pricing Manager - Perfumerías Julia

Dynamic Pricing

Automate your prices based on real-time market triggers.

Price Intelligence Software

Make data-driven decisions to maximise profitability.

Repricing

Execute your strategy with flexible, automated repricing tools.

Discover More NetRivals Features

Real-World Results: What Smart Pricing Really Delivers

Can competitive data help improve pricing negotiation with brands?

Yes. Having real-time visibility into market prices not only helps you react faster, but also gives you leverage when negotiating with suppliers and brands.

That was exactly the case for Perfumerías Julia, a well-established family-owned beauty retailer. Faced with the dual challenge of staying competitive while preserving margins, their pricing team used NetRivals to monitor price changes and stock levels across the market. The platform’s alerts and dashboards enabled them to track shifts instantly and respond with confidence.

This fast access to market intelligence not only improved their pricing accuracy, but also strengthened their position during brand negotiations. When you know where you stand in the market, you negotiate from a place of strength, not assumption.

Is price automation really scalable for fast-growing catalogues?

Definitely. Manual pricing quickly becomes unmanageable as your product range grows. That’s exactly why Productpine turned to automation.

As a sustainable D2C marketplace with a fast-expanding catalogue, Productpine went from tracking 20,000 to over 50,000 products. Using NetRivals, they automated both price monitoring and repricing, saving time and making their pricing updates faster and more accurate.

The result: a 15% increase in sales for competitive products, lower advertising costs, and a team now focused on strategy instead of spreadsheets. When your catalogue scales, your pricing capabilities need to scale with it. Automation makes that possible.

How can better pricing tools improve margin and revenue at the same time?

Poor pricing tools often cost more than they save through manual corrections, lost sales, and missed insights. That’s what Design-Bestseller, a premium online furniture retailer faced before switching to NetRivals.

After struggling with inaccurate suggestions and a manual pricing workflow, the team implemented dynamic pricing powered by NetRivals. With more precise product and brand-level insights, and automated API integration, they were able to optimise their prices faster and smarter.

The results speak clearly: a 200% increase in revenue in the Netherlands, 20% in France, and up to 80% growth across their top 20 brands. Better pricing tools don’t just protect margin. They help unlock new revenue streams too.