NetRivals' Data Price Tracker
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  • NetRivals tracks prices and reprices

What Is Product Matching?

Competing products are often listed with inconsistent formats, incomplete identifiers, or entirely different naming conventions. This makes it difficult to reliably compare offers across channels.

NetRivals solves this with advanced, AI-powered product matching. The system connects your catalog to competitor listings by intelligently analysing multiple layers of product data, including:

  • Titles and naming patterns
  • Brand & category metadata or contextual alignment
  • Visual & textual similarity to detect equivalent products
  • EANs, MPNs, and GTINs when available, but not required

Whether you’re tracking branded products or complex assortments without universal codes, NetRivals ensures accurate, scalable product matching,  so you can benchmark prices with confidence.

How It Works

1. Input your catalog

(SKU, name, brand, etc.)

2. Scan competitor sources

(webstores, marketplaces)

3. AI matches products

based on logic & similarity

4. Validated data

populates pricing, content, and availability metrics

  • Lengow onboarding service

Who Needs Product Matching?

Product matching supports multiple teams across your organisation by turning fragmented product data into clear, actionable insights:

  • Pricing Teams: Match SKUs to competitor listings and monitor live prices, promotions, and stock status automatically.
  • Merchandisers: Compare assortments to identify catalog gaps, overlaps, and opportunities to differentiate.
  • Market Analysts: Track how identical or similar products are positioned across channels for deeper market understanding.
  • Category Managers: Benchmark product visuals, attributes, and naming conventions to maintain consistency and stay competitive.

Key Benefits

From massive time savings to cleaner data flows, here’s what smart product matching really unlocks for your business.

FeatureBusiness Impact
AI-Powered Matching LogicMatch hundreds of thousands of products with minimal manual input
Daily SyncingTrack changes over time and update matches
High Accuracy on Incomplete DataNo need to rely on EANs or perfect naming conventions
Clean Reporting OutputReady-to-use in dashboards and BI tools

Netrivals has automated tedious manual work for us so we can focus on our core competencies. We saw results from the beginning and can no longer imagine working without it.

Yannick Den Boer

Operations Manager - PRODUCTPINE

Sustainable Commerce Meets Smart Automation

Productpine, a purpose-driven D2C marketplace in the Netherlands and Belgium, embraced NetRivals to stay price-competitive without sacrificing time or margins. With automated price tracking and dynamic repricing, the brand cut manual work in half and boosted sales on high-competition products by 15%.

Download guide
Productpine Success Story
  • NetRivals' Repricing Tool as Symbol

How do you ensure accurate product matching without GTINs or EANs?

In sectors like wine and spirits, many products don’t come with standardized identifiers such as GTINs or EANs. Tannico, a leading online wine retailer, faced exactly this issue when trying to align its assortment with competitors’ catalogs. By adopting NetRivals’ AI-powered product matching, they were able to compare offers using alternative attributes like brand, product name, and descriptive metadata.
This allowed their purchasing team to confidently benchmark pricing and identify gaps in their assortment, even without structured data. The impact was significant: over 20 hours saved each month on manual checks, and a much faster reaction time to market changes.

Can product matching scale when your catalog expands rapidly?

Absolutely. Productpine, a sustainable D2C marketplace based in the Netherlands, saw its product catalog grow from 20,000 to over 50,000 SKUs. As their assortment expanded, keeping track of similar or identical products across competing platforms became increasingly difficult.
NetRivals’ automated product matching made it possible to maintain high levels of accuracy with minimal manual input, even at scale. As a result, Productpine was able to ensure price competitiveness across marketplaces, cut manual work by 50 percent, and increase sales by 15 percent on highly competitive products. The team could then shift focus from repetitive tasks to strategy and optimisation.

Is product matching only for pricing, or does it support broader ecommerce strategies?

Product matching goes far beyond just comparing prices. Txirula Musik, a Spanish musical instrument retailer, used AI-powered matching to monitor over 23,000 SKUs and track their top 10 competitors including on Amazon and Google Shopping.
This allowed them not only to adapt pricing in real time, but also to optimise visibility across critical sales channels. The insights from NetRivals helped Txirula improve their ROI on marketing campaigns, win more Buy Boxes, and maintain a strong competitive position. For teams working across marketplaces and geographies, product matching becomes a strategic layer, unlocking both visibility and performance gains.

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Discover More NetRivals Features

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