Repricing Tool for E-commerce
Automate your pricing. Win the market. NetRivals’ Repricing Tool empowers online retailers to dynamically adjust prices, respond instantly to competitors, and increase revenue – without compromising profit margins.
Automate your pricing. Win the market. NetRivals’ Repricing Tool empowers online retailers to dynamically adjust prices, respond instantly to competitors, and increase revenue – without compromising profit margins.
A repricing tool is software that automatically updates your product prices based on competitor activity, supply and demand, and custom business rules. With NetRivals’ intelligent repricer, you’ll always offer the right price at the right time - boosting visibility, sales, and profitability. The benefits:
1B+
Products Tracked
35K+
Websites Monitored
300+
Marketplaces Analysed
75%
GTIN-free Matching Accuracy
Custom Pricing Strategies
Create rule-based actions for brands, categories, and product groups - including exceptions and overrides.
AI-Powered Matching
Automatically detect and link competing products even when GTINs or EANs are missing.
Dynamic Feed Integration
Sync updated prices to your CMS or Merchant Center with automated feed creation - no manual updates required.
Margin Safeguards
Set floor prices based on cost and profit targets to ensure sustainable revenue growth.
Premium resource
“We chose NetRivals for many reasons: it is accurate, reliable, and we received comprehensive training on the tool from their customer success team before, during and after its implementation, and this is something that has been very valuable for us to find the full potential of the tool.”
- CEO, Tradeinn
FAQ
Yes. NetRivals’ repricing tool includes robust margin control features. You can define minimum profit thresholds, cost-based floors, and category-specific rules to avoid price drops that could lead to losses. This means you can automate your pricing strategy with full confidence that profitability is always protected.
Price updates occur fast, depending on the rules you’ve set. The repricer monitors competitors throughout the day and adjusts your prices as conditions change, such as when a rival drops their price or goes out of stock. You can configure instant price changes or set the system to notify you before publishing adjustments.
Our repricing solution is ideal for online retailers, D2C brands, and marketplace sellers managing large catalogs and operating in competitive environments. Businesses in sectors like fashion, consumer electronics, pet care, beauty, toys, and home goods use NetRivals to scale their operations, win more Buy Boxes, and stay ahead of the market - all without manually updating prices.
Multichannel Repricing
Apply your pricing strategy consistently across all sales channels.
Competitor Price Monitoring
Track competitors’ prices to activate effective repricing rules.