Lengow vs PrestaShop's Native Connector
Your PrestaShop store connects to Google and Meta out of the box, but that's rarely where growth stalls. It's the daily sync, the rigid feed rules, and the wall you hit the moment you want to add a third channel. See how Wethenew broke through it, and lifted Google Ads ROAS by 30% in the process.
For online sellers using PrestaShop, getting product feeds in front of shoppers on Google and Meta is table stakes. PrestaShop's own modules, Marketing with Google and Social with Facebook & Instagram, offer a quick, native bridge to Google Shopping and Meta. For a small catalogue on one or two channels, that bridge can be enough. Where it tends to break down is exactly where growing sellers need it most: syncing large catalogues reliably, controlling feed data with any precision, and expanding beyond Google and Meta.
That's what led Wethenew, the leading French streetwear resale platform, to move from a CMS-native setup to Lengow's NetAmplify. The result: a +30% increase in Google Ads ROAS, hourly catalogue updates instead of daily, and expansion into four new European markets.
Comparing the essentials: NetAmplify vs. PrestaShop's native connectors
| Feature / capability | PrestaShop native connector | Lengow NetAmplify |
|---|---|---|
| Channel integrations | Google and Meta (Facebook/Instagram); each additional channel needs its own module or workaround | 400+ advertising platforms, 1,400+ ad channels (Google, Meta, Criteo, TikTok, Pinterest, Awin, and more) |
| Data synchronisation | Scheduled sync, once daily at best in most setups | Hourly or real-time sync, including for custom-label segments |
| Catalogue size | Best suited to small and mid-sized catalogues | Built for large catalogues; manages 40,000+ variants efficiently in production (Wethenew case) |
| Feed rules & segmentation | Basic field mapping, little room for automation or custom logic | Advanced filters, segmentation and a rules engine, including combining attributes into optimised titles |
| Promotions & seasonality | Not natively supported | Custom-label segmentation built for Performance Max and promotional campaigns |
| Debugging & error resolution | Manual; error messages are often unclear (a recurring theme in PrestaShop's own GitHub issue tracker) | Preview mode, search-and-replace tools, and automatic error detection |
| AI capabilities | Not available | AI Studio: generative titles, descriptions and attributes at catalogue scale |
| Marketplace & channel expansion | Manual setup, one module per channel | One hub to configure and launch every campaign and channel |
| Reporting & optimisation | No native performance tracking | Built-in tracking and A/B testing on catalogue performance |
| Support | Community forums or generic helpdesk | Dedicated CSM, proactive onboarding and hands-on support |
What merchants say about PrestaShop's native modules
Marketing with Google and Social with Facebook & Instagram are appreciated for being free and quick to set up. But recurring reports on PrestaShop's own community forums and its public GitHub issue tracker point to real limitations once a store grows past a hobby catalogue:
- Technical instability: installation failures, sync errors and site slowdowns are among the most frequently reported issues on PrestaShop's forums and bug tracker.
- Unclear error handling: when a sync fails or a product is rejected, the module often gives little indication of why, leaving merchants to troubleshoot manually.
- Rigid account structure: the Google module requires linking a PrestaShop Account, which some merchants report adds friction for multi-store or multi-URL setups.
Real example: how Wethenew improved ROAS by +30% with Lengow
Before adopting NetAmplify, Wethenew relied on a third-party tool built into its CMS to push its catalogue to Google Merchant Center. That setup created three recurring problems: catalogue syncs limited to once every 24 hours, little control over how feed data was structured, and no compatibility with channels like Snapchat and Awin.
After switching to NetAmplify, Wethenew gained:
- Management of 40,000+ active product variants
- Hourly Google feed updates
- Custom-label segmentation for Performance Max campaigns
- Expansion across 4 new markets, including Germany, Italy and Spain
- A +30% increase in Google Ads ROAS
- Daily collaboration with a dedicated French-speaking account manager
"Lengow has positioned itself as the partner of choice to support Wethenew in its hypergrowth. We really appreciate the daily exchanges with our account manager!"
Téo Mestre, SEA Manager, Wethenew
Final thoughts: for ambitious brands, NetAmplify goes further than the native modules
If you're on PrestaShop and want to centralise acquisition campaigns, scale internationally across more than Google and Meta, and push catalogue performance with real feed control, PrestaShop's native connectors were never built to carry that load. NetAmplify by Lengow gives growing PrestaShop merchants the automation, channel reach and support to scale acquisition without outgrowing their tools.
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