Unite NetMonitor and NetAmplify to protect brand integrity, strengthen partner performance and maximise DTC advertising ROI.
TRUSTED BY 3600+ BRANDS & RETAILERS WORLDWIDE
Your challenges
Once products reach resellers, pricing, availability, content and seller activity become harder to control. Without connected insight, teams react late, negotiate with incomplete evidence and risk channel conflict.
Blind spots across the network
Brands often lack a complete view of who sells their products, where they appear and how they are presented.
Pricing and compliance drift
Price deviations and aggressive promotions can erode pricing integrity and weaken brand image.
Unauthorised sellers and stock-outs
Unapproved sellers and changing availability create revenue risks that are difficult to detect manually.
Channel cannibalisation
DTC campaigns can compete with reseller partners when media and distribution teams act on separate data.
Lengow solution
Use NetMonitor, NetAmplify or both to protect brand value, strengthen reseller performance and activate brand-safe campaigns.
Gain a daily, 360-degree view of seller presence, pricing, availability, content and ratings across their sites, marketplaces and comparison shopping engines.
Monitor every seller
Track authorised partners and detect unauthorised sellers across countries, channels and product ranges.
Detect risks early
Spot MSRP deviations, aggressive promotions, stock-outs and content issues with dashboards and configurable alerts.
Equip account teams
Use reseller behaviour and historical data to strengthen key account strategies, negotiations and joint growth plans.
Centralise, enrich and tailor product feeds for search, social, comparison engines and other advertising channels, using current signals to focus spend on the right products.
Spotlight competitive products
Promote available, high-potential bestsellers with relevant, channel-ready product information.
Tailor every feed
Adapt content, assortment and activation rules to each advertising channel and market thanks to automation and AI.
Improve media efficiency
Reduce wasted spend by avoiding products, markets or bids that create low-value competition with reseller partners.
NetMonitor reveals how resellers sell your products. NetAmplify turns those insights into brand-safe feed and campaign decisions that support both DTC growth and partner performance.
Avoid channel conflict
Adjust product promotion and bidding when reseller pricing, availability or partner priorities make direct competition
Protect pricing integrity
Use current reseller signals to keep DTC activation aligned with your brand and channel strategy.
Activate insight at scale
Apply reseller intelligence through automated feed rules and channel-specific product activation.
Benefits
Stronger reseller compliance
Detect pricing, seller, stock and content issues earlier to protect brand integrity across the digital shelf.
Better account negotiations
Give B2B sales teams reliable reseller evidence for key account reviews, portfolio decisions and negotiations.
Higher advertising ROI
Focus DTC spend on products and channels where your offers can perform without unnecessary partner conflict.
Aligned omnichannel growth
Coordinate direct and indirect sales with one current view of reseller activity and campaign-ready product data.
Who it is for
For brands and manufacturers selling through reseller networks.
Whether you manage a focused partner base or a global distribution network, Lengow helps brand, e-commerce and B2B sales teams monitor execution, protect brand value and grow with control.
Customer stories
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"Thanks to the Google shopping module, we have a better up-to-date picture of Clarins authorized and unauthorized E tailers’ pricing dynamics on those markets and we can monitor online stock availability of our top SKUs."
Laurent Sorieul
Director of Business Development
"Lengow is an integral part of our e-commerce activity, facilitating the distribution of our product catalogue in a personalised way and in real-time to all our media partners, for multiple countries."
Fanny Cussac
EMEA Acquisition Manager
“Thanks to NetMonitor, we have significantly improved our vision of the online sales channel and we have achieved a 360º vision of the distribution channels.”
Daniel Segura
EMEA Channel Management
TRUSTED BY LEADING COMPANIES
OTHER DISTRIBUTION STRATEGIES
Use Lengow to grow your owned website and marketplace sales alongside reseller distribution.
Boost your own website sales
Drive qualified traffic with optimised advertising and build competitive, margin-aware offers.
Sell efficiently on marketplaces
Expand reach with less operational effort, streamline marketplace operations and compete with intelligent pricing.
Take Action Today
See where and how your products are sold, identify issues and opportunities, and turn reseller intelligence into better commercial action.
