Lengow vs Shopify’s Marketplace Connector

NetMarkets vs. Shopify Marketplace Connect: why brands are making the switch

For Shopify merchants looking to scale their presence on marketplaces, the free Shopify Marketplace Connect app (formerly Codisto) provides a quick entry point. It allows syncing products with Amazon, eBay, Walmart and a few others. However, when expanding internationally, especially in Europe, optimizing listings per marketplace, or managing large catalogs efficiently, many sellers hit a wall.

This is exactly what led EfectoLED, a leading European LED lighting brand, to migrate from a basic native setup to Lengow’s NetMarkets connector. The result: 10× more marketplace sales, faster onboarding, and time saved across multiple countries.

Comparing the essentials: Lengow’s NetMarkets vs. Shopify Marketplace Connect

Real example: how EfectoLED scaled marketplace sales 10× with Lengow

Before using Lengow, EfectoLED sold exclusively through its official website. When the brand decided to launch on marketplaces like Amazon and eBay, each new platform required different data formats. Adapting feeds manually became a huge bottleneck, each update to stock, prices or new product listings required tedious duplication.

After switching to Lengow’s NetMarkets connector, the brand gained:

• Streamlined onboarding for over 15 European marketplaces, including Fnac, Privalia, Darty, Carrefour, Allegro, Worten, and La Redoute
• Rules-based automation to manage security stock, price increases by channel, and product exclusions
• Three-person team managing both advertising and marketplaces in over 7 countries

In just five years with Lengow:

• Sales multiplied by 10×
• Orders multiplied by 15×

"Thanks to Lengow’s optimization and customization features - and the time saved - we’re able to grow across all channels and get results quickly, without worrying about technical updates from the platforms."

For high-growth marketplace brands, NetMarkets offers more control, more scale, and fewer headaches

If your Shopify business is:

• Targeting multiple European marketplaces
• Managing thousands of SKUs
• Needing reliable sync, automation, and expert support

Then Shopify’s native connector may not offer the flexibility or depth you need.