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Create partner-ready feeds without engineering

No-code custom feed builder: create partner-ready feeds without engineering

NetAmplify’s Custom Feed Builder lets you create bespoke product feeds when there is no ready-made connector. Think affiliate networks, price comparison sites and publishers, or a one-off partner with a CSV/JSON spec. If you used “My Custom Channel” before, this follows the same idea: map fields, transform values, filter products, validate, and schedule delivery - all without asking developers.

NetAmplify channels with ChatGPT

Table of content

    ChatGPT `` Mistral Claude Perplexity Grok

    When a custom feed is the right move

    • Pilots and quick tests: a partner sends a simple spec; you want to go live this week, not next quarter.
    • Local opportunities: a country-specific comparison site needs a slightly different field set or language.
    • Affiliate programmes: networks often request their own column names, formats and image rules.
    • Publisher placements: curated lists or gift guides that require a lean product feed.
    • Internal consumers: merchandising or BI teams need a tidy subset with exactly the columns they use.

    What you can control — without code

    • Formats: CSV, TSV, XML or JSON.
    • Field design: names, order, data type, separators, date and price formats.
    • Transformations: if–then rules, find/replace, concatenate, strip HTML, round prices, currency convert.
    • Lookups: brand normalisation, category mapping, shipping classes.
    • Filters: include/exclude by stock, price, margin band, category, brand, labels, season.
    • Variants: parent only, one row per variant, or flattened — as the partner requires.
    • Delivery: secure URL (token) or SFTP push if the partner prefers files.
    • Schedules: daily, several times per day for fast movers, or ad-hoc on demand.

    Example partners and use cases

    • Affiliate networks: Awin, CJ, Tradedoubler — bespoke column names and validation rules.
    • Comparison engines: Idealo, Kelkoo, ShopMania — specific category and price fields.
    • Publishers: top-list placements that need lean feeds with hand-picked attributes.
    • Remarketing tools: niche platforms that accept JSON endpoints or compact CSVs.

    Mapping to a partner CSV spec (worked example)

    Partner requires Map from your data Transformation Notes
    id item_id none Stable variant or SKU ID
    title brand + " " + product_type + " " + key_attribute concatenate Keep under 150 characters
    description description_html strip HTML Remove styles/scripts
    price price 2 decimals + currency e.g. 129.90 EUR
    sale_price promo_price fallback to price if empty Leave blank if no promo
    availability stock_quantity if stock > 0 then "in stock" else "out of stock" Plain text values
    image_link image_primary ensure https Absolute URL required
    additional_image_link image_2,image_3 join with comma Respect partner max count
    brand brand lookup normalisation “NIKE Inc.” → “Nike”
    category internal_category lookup to partner taxonomy Send exact partner node
    gtin gtin validate length Digits only; checksum ok

    Transformations you will actually use

    • Title tidy: remove boilerplate like “Official Store”.
    • Colour normalisation: “Dark Navy”, “Navy Blue” → “Navy”.
    • Size mapping: split “W32 L32” to separate waist/leg fields if required.
    • Price rounding: round to .99 for specific categories.
    • Exclusions: drop out-of-stock items, low-margin ranges, or products missing GTIN or a primary image.

    Validation and safety

    • Required fields: block export when id, title, price, availability or image are missing.
    • Value ranges: flag negative prices, zero dimensions, invalid GTINs.
    • Row counts: compare today’s rows with yesterday’s; alert on big swings.
    • Preview: download a 100-row sample to share with the partner before switching on the full feed.

    Scheduling and delivery

    • Frequencies: daily at set times, or several times per day for fast movers.
    • File naming: include channel, country and date, e.g. partnername_de_2025-09-11.csv.
    • Time zones: align refresh with partner ingestion windows to avoid stale data.
    • Distribution: share a tokenised URL, or push to the partner’s SFTP if they prefer nightly pulls.

    Governance and teamwork

    • Version history: record who changed mappings/rules and when.
    • Clone and adapt: duplicate a working channel for a new country; change currency/language and a few rules.
    • Access control: restrict who can publish changes on live feeds; use drafts for testing.

    Common mistakes to avoid

    • Near matches: bundles and packs must match the partner’s definition or the feed will be rejected.
    • Missing identifiers: GTIN and consistent brand naming improve reach and trust.
    • One-off fixes: solve with a rule so the next 1,000 SKUs inherit the improvement.
    • Unclear ownership: agree sign-off for field names, image policy and price formatting before go-live.

    Next steps

    👉 Learn more about Custom Feed Builder 👉 Connect to affiliate and comparison partners 👉 Improve feeds with optimisation rules 👉 Request a demo

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