Webinar

Agentic Commerce: Hype or Reality?

AI agents promise to reshape online shopping, but how much of it is real? This webinar cuts through the hype to explore what agentic commerce can do today, what’s holding it back, and how brands can prepare for what comes next.

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Watch the full recording of our exclusive webinar on Amazon’s real competitive position in France and Spain.

Everyone assumes Amazon dominates both markets. But two Lengow datasets reveal a more nuanced picture: Amazon is the single cheapest retailer more often than any competitor, yet only on around 19% of products, and it loses entire categories in both countries.

So where does Amazon really win? Where does it lose? And which retailers are actually beating it, from price positioning to catalogue strength?

✅ What you’ll learn

What agentic commerce really is, and what it is not
Why many “agentic AI” projects are closer to copilots than true autonomous agents
The different forms of agentic commerce, from conversational discovery to native retailer agents
Why OpenAI’s Instant Checkout struggled, and what it reveals about consumer adoption
How AI is shifting product discovery before it transforms the transaction itself
What brands should do now to prepare for the next phase of e-commerce

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What you’ll gain from this webinar

A clear framework to understand agentic commerce beyond the buzzword
A practical view of where AI is already impacting the customer journey
Concrete examples from OpenAI, Google, Amazon, Walmart, TikTok Shop, Carrefour, and more
A better understanding of the gap between consumer interest and actual adoption
Strategic takeaways for e-commerce, marketplace, retail media, and marketing teams

Meet the Speaker

Adrian Gmelch, Head of Content, Lengow Adrian leads Lengow’s content strategy and shares research-backed insights on the future of e-commerce, marketplaces, and AI-driven commerce.