Amazon in France and Spain: Who beats the giant, and who loses?

Amazon is the cheapest retailer more often than any competitor in France and Spain, yet only on around 19% of products. This webinar shows where Amazon wins, where it loses whole categories and who beats it.

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Watch the full recording of our exclusive webinar on Amazon’s real competitive position in France and Spain.

Everyone assumes Amazon dominates both markets. But two Lengow datasets reveal a more nuanced picture: Amazon is the single cheapest retailer more often than any competitor, yet only on around 19% of products, and it loses entire categories in both countries.

So where does Amazon really win? Where does it lose? And which retailers are actually beating it, from price positioning to catalogue strength?

✅ What you’ll learn

Price: where Amazon is really the cheapest
Catalogue: who works Amazon the hardest
Reading price competitiveness and catalogue activity together to pick the categories, and the tactics, where you can actually beat Amazon

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What you’ll gain from this webinar

Uncover Amazon’s true pricing power: discover where Amazon is genuinely the cheapest retailer (and where it loses) across key categories in France and Spain using exclusive price data.
Identify winning categories and competitors: spot the specific sectors—like Sport, Beauty, and High-Tech—where regional competitors and brands are actively outperforming Amazon.
Learn that on Amazon, there are two ways to boost your catalogue performance: scale (big catalogue, managed broadly) or intensity (few products, each worked hard).

Meet the Speaker

Adrian Gmelch, Head of Content, Lengow
Adrian leads Lengow’s content strategy and shares research-backed insights on the future of e-commerce, marketplaces, and AI-driven commerce.