Selling in Germany: Data, Strategy & Compliance Essentials
Watch it now.
Webinar
In this on-demand webinar, discover what it takes for European brands and retailers to succeed in Germany — the EU’s largest and most demanding e-commerce market.
With insights from Adrian Gmelch (Head of Content at Lengow), Alexandre Letournel (Sales Manager France at Idealo), and Simona Šumegová (International Senior Sales Manager at Kaufland Global Marketplace), this expert session explores the unique challenges and strategic opportunities of selling in Germany as a non-local seller.
Whether you’re planning market entry, expanding your presence, or looking to improve marketplace performance, this webinar will help you:
✅ Understand German consumer behaviour and compliance essentials
✅ Choose the right channels and avoid costly pitfalls
✅ Adapt your offer to meet local expectations with precision
✅ Learn from real-world experiences shared by marketplace leaders
🎥 Watch now to get practical, actionable advice on how to build sustainable e-commerce growth in Germany — and make your brand stand out where it matters most.
Adrian Gmelch Head of Content, Lengow
Alexandre Letournel Sales Manager France, Idealo
Simona Šumegová International Senior Sales Manager, Kaufland Global Marketplace